Marketing Manager

Mr. Coconut; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Mr. Coconut in Singapore is seeking a Marketing Manager to lead annual and monthly marketing calendars and plan integrated campaigns aligned with growth objectives.

You will manage budgets, optimise ROI, and oversee digital channels, loyalty, and customer engagement while collaborating with Operations, Procurement and Customer Service to deliver measurable short-term results and long-term growth. This role also drives brand partnerships and performance reporting.

Responsibilities

• Develop and manage annual and monthly marketing calendars, ensuring campaigns are planned, resourced, and delivered on schedule.
• Plan and execute integrated campaigns and promotions aligned with business objectives, including sales growth and brand engagement.
• Manage the marketing budget, including planning, expenditure tracking, and ROI optimisation.
• Prepare data-driven campaign proposals with objectives, audiences, budgets, outcomes, and KPIs.
• Monitor and evaluate campaign performance, analyse results, and recommend improvements.
• Translate market and customer insights into marketing initiatives for short- and long-term growth.
• Work closely with Operations, Procurement, and store teams to ensure campaigns are viable and ready for execution.
• Coordinate campaign briefings and ensure outlets have information, materials, and resources for launches.
• Collaborate with Operations and Customer Service to resolve campaign-related customer issues promptly.
• Lead marketing across digital channels and platforms to drive engagement and performance.
• Manage loyalty programme, acquisition, engagement, communications, tracking, and retention.
• Oversee digital marketing across social media, EDMs, push notifications, paid media, and external agencies.
• Ensure POS, apps, loyalty and delivery platforms are configured, integrated, and tested before launches.
• Develop recovery and compensation guidelines with escalation procedures for frontline teams.
• Prepare FAQs, complaint-handling guidelines, and response templates for major campaigns and launches.
• Oversee escalation and resolution of campaign-, loyalty-, and promotion-related issues.
• Monitor reviews and sentiment channels; work with Ops and CS to address concerns.
• Identify recurring feedback and translate insights into improvements across campaigns and customer experience.
• Oversee marketing materials and brand communications, including press releases and digital content.
• Identify and manage strategic partnerships to boost brand and growth.
• Conduct market, customer, and competitive research and translate findings into strategies.
• Prepare monthly marketing reports covering performance, results, budget usage, feedback, insights, and plans.
• Establish and monitor marketing KPIs with actionable recommendations.
• Manage external agencies and partners, budgets, timelines and quality.

Job description

1. Marketing Strategy & Campaign Management

• Develop and manage the annual and monthly marketing calendars, ensuring campaigns are strategically planned, adequately resourced, and delivered on schedule.
• Plan and execute integrated marketing campaigns and promotions aligned with business objectives, including sales growth, footfall, customer acquisition, retention, and brand engagement.
• Manage the marketing budget, including budget planning, campaign expenditure, tracking, and optimisation to maximise return on investment.
• Prepare data-driven campaign proposals with clear objectives, target audiences, budgets, expected outcomes, performance indicators, and commercial rationale.
• Monitor and evaluate campaign performance, analyse results, and recommend improvements to optimise future campaigns.
• Translate market, customer, and business insights into effective marketing initiatives that support both short-term performance and long-term business growth.

2. Cross-Functional Collaboration

• Work closely with Operations, Procurement, and store teams to ensure marketing campaigns are commercially viable, operationally feasible, and ready for execution.
• Coordinate campaign briefings and ensure outlets are equipped with the necessary information, marketing materials, systems, and resources prior to campaign launches.
• Work closely with Operations and Customer Service to address and resolve campaign-related customer issues promptly and effectively.

3. Digital, Loyalty & Customer Engagement

• Lead marketing activities across digital channels, delivery platforms, marketplaces, and other customer touchpoints to drive customer engagement and commercial performance.
• Manage and optimise the loyalty programme, including member acquisition, engagement, communications, performance tracking, and retention initiatives.
• Oversee digital marketing activities across social media, EDMs, app push notifications, paid media, and other relevant channels, including the management of external agencies where required.
• Ensure POS systems, mobile applications, loyalty platforms, delivery platforms, and other relevant systems are properly configured, integrated, and tested prior to campaign launches.

4. Customer Experience & Brand Reputation

• Develop and maintain customer service recovery and compensation guidelines, including clear authority limits and escalation procedures for frontline teams.
• Prepare customer FAQs, complaint-handling guidelines, and response templates for major campaigns, product launches, and promotions.
• Oversee the escalation and resolution of campaign-, loyalty-, and promotion-related customer issues.
• Monitor customer reviews, social media feedback, and other customer sentiment channels, working closely with Operations and Customer Service to address concerns.
• Identify recurring customer feedback, service issues, and pain points, and translate these insights into improvements across campaigns, products, processes, and the overall customer experience.

5. Brand Management & Partnerships

• Oversee the development and execution of marketing materials and brand communications, including press releases, brochures, presentations, videos, digital content, and other promotional assets.
• Identify, develop, and manage strategic partnerships and collaborations that support brand awareness, customer acquisition, engagement, and business growth.
• Conduct ongoing market, customer, and competitor research and translate findings into actionable marketing strategies and recommendations.

6. Reporting & Vendor Management

• Prepare comprehensive monthly marketing reports covering campaign performance, commercial results, budget utilisation, customer feedback, key insights, and upcoming marketing plans.
• Establish, monitor, and review marketing KPIs, providing actionable recommendations based on campaign performance, customer behaviour, and business results.
• Manage external agencies, creative partners, media agencies, vendors, and other marketing partners, ensuring effective management of budgets, timelines, deliverables, quality, and performance.