marketing manager

arkclub international management pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

arkclub international management pte. ltd. is seeking a Marketing Manager to own and scale comprehensive marketing strategies across digital, content, social, and paid channels. You will lead campaigns from concept to execution, analyze ROI, and manage a team or external agencies to drive growth.

You will collaborate with Sales, Product, and Customer Success to align initiatives with product launches and go-to-market plans, while mentoring junior marketers and optimizing resources and budgets.

Qualifications

• 3-5+ years of progressive marketing experience across digital, content, and paid channels.
• Strong copywriting and communication skills.
• Hands-on with modern marketing tools and platforms.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Develop end-to-end marketing campaigns that drive brand awareness and lead generation.
• Oversee multi-channel campaigns including digital, SEO/SEM, email, social, and PPC.
• Maintain consistent brand voice across touchpoints and create high-impact content.
• Track KPIs such as web traffic, CAC, LTV, and ROI to optimize strategy.
• Manage budget and evaluate vendor performance; mentor team or partners.
• Collaborate with Sales, Product, and Customer Success on launches and enablement.

Skills

3-5+ years marketing experience

Cross-channel marketing

Data-driven decision making

Creative copywriting

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

HubSpot

Salesforce

Meta Ads Manager

LinkedIn Campaign Manager

Mailchimp

SEMrush/Ahrefs

Job description

Role Overview

As our Marketing Manager, you will take ownership of developing, executing, and scaling our comprehensive marketing strategies across digital, content, social, and paid channels. You will lead campaigns from conception to completion, analyze performance metrics to optimize ROI, and manage a talented team [or external agencies] to achieve our growth objectives.

Key Responsibilities

• Strategy & Execution: Develop and implement end-to-end marketing campaigns that drive brand awareness, lead generation, and customer acquisition.

• Campaign Management: Oversee multi-channel campaigns across digital marketing, SEO/SEM, email marketing, social media, paid advertising (PPC/Paid Social), and content marketing.

• Brand & Content Leadership: Ensure consistent brand messaging and voice across all touchpoints; oversee the creation of high-impact copy, visuals, and collateral.

• Data & Analytics: Track key performance indicators (KPIs) such as web traffic, conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI; use data insights to continuously refine strategies.

• Budget & Resource Management: Manage the marketing budget efficiently, allocating resources across channels and evaluating vendor/agency performance.

• Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align marketing initiatives with product launches, sales enablement, and overall company goals.

• Team Mentorship: Lead, inspire, and mentor junior marketing team members [or manage external freelancers and agency partners].

What We're Looking For

• Experience: [3-5+] years of progressive marketing experience, with a proven track record of designing and executing successful multi-channel campaigns.

• Skill Set: Hands-on experience with modern marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, Meta Ads Manager, LinkedIn Campaign Manager, Mailchimp, SEO tools like SEMrush/Ahrefs).

• Data-Driven Mindset: Strong analytical skills with the ability to translate complex data into actionable marketing strategies.

• Communication: Exceptional written, verbal, and creative copywriting skills.

• Project Management: Highly organized, capable of managing multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).