Marketing Director

decathlon singapore pte. ltd.; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Decathlon Singapore Pte. Ltd. seeks a marketing leader to drive strategic direction, planning and execution of initiatives across markets. You will align local efforts with global strategy, ensure brand resonance, and foster customer engagement and growth.

You will define regional marketing plans, manage budgets, and lead cross-functional teams in delivering impactful campaigns across paid media, PR, influencer activity and in-store experiences.

Qualifications

• Experience leading teams and recruitment to build strong marketing functions.
• Ability to develop regional/local marketing strategies aligned with global goals.
• Skilled in planning campaigns, measuring ROI and optimizing media mix.
• Proven track record in multi-channel growth and data-driven decision making.
• Expertise in maintaining brand consistency and strong corporate communications.

Responsibilities

• Lead strategic direction, planning and execution of market marketing initiatives.
• Define regional strategy, objectives and measurement aligned with global goals.
• Design and manage campaigns across paid media, PR, influencer & in-store activation.
• Oversee growth strategies, multi-channel initiatives, and media investment.
• Cultivate brand recognition through partnerships, localization and content

Skills

Managerial leadership

Strategy & analytics

Campaign execution

Growth & media

Brand & communication

Job description

Leads the strategic direction, planning, and execution of marketing initiatives within a specific market (sport, country) or region while aligning with the overall global marketing strategy.

Ensures that the company's brand and messaging resonate within the market and drive customer engagement, growth, and market share.

Key Responsibilities

1. Managerial Responsibility: Develop, Enrich & Care for Human Capital

(Primary Responsibility)

• Culture & Well-being: Create safe conditions and actively care for teammates, oneself, and the broader ecosystem on a daily basis. Embody and bring company culture to life across all team members and stakeholders.

• Team Building & Recruitment: Define the target organizational structure and recruit/onboard teammates without compromising on essential criteria.

• Management & Autonomy: Drive and implement the management model to foster individual responsibility, autonomy, and cross-functional collaboration.

• Talent Development: Lead the development and skill transmission of teammates to support both collective goals and individual career trajectories.

• Operations & Compliance: Lead change initiatives to pursue operational excellence, manage compensation/benefits per internal policy, and ensure full compliance with legal, contractual, and code of conduct standards.

2. Define Marketing Strategy

• Strategic Alignment: Develop and implement a regional/local marketing strategy aligned with global and local business goals.

• Objectives & Measurement: Set ambitious, achievable objectives and establish robust 360° performance tracking.

• Market Intelligence: Leverage customer insights, market research, and competitor analysis to guide strategic decisions.

• Positioning & Innovation: Adapt brand positioning across specific sports markets to maintain global consistency with local relevance. Integrate digital innovations, AI, and CSR practices to keep marketing strategies cutting-edge.

• Global/Local Framework: Champion global/local synergies by tailoring international strategies to local contexts and sharing results to build cross-regional consistency.

3. Design & Manage Execution of Marketing Campaigns

• Campaign Planning: Plan and manage a comprehensive marketing calendar aligned with overarching strategic priorities.

• KPI & ROI Management: Establish clear campaign goals, continuously measure performance, and optimize the marketing and media mix to achieve maximum return on investment.

• Channel Integration: Drive brand and marketing objectives across diverse channels, including paid media, PR, influencer marketing, and in-store activations.

• Stakeholder Management: Manage relationships with external agencies and internal creative teams through structured briefing and debriefing processes.

4. Lead Growth Strategy & Manage Media Investment

• Customer Acquisition & Retention: Lead incremental growth strategies focused on building, scaling, and retaining customer bases.

• Multi-Channel Campaigns: Design data-driven initiatives across paid media, CRM, SEO, and direct marketing channels.

• Investment & Negotiation: Oversee media budgets for maximum ROI, supporting local agency negotiations and media buying space.

• Data-Driven Culture: Foster an analytical, data-informed decision-making mindset across the entire marketing team.

5. Cultivate Brand Recognition & Coordinate Local Partnerships

Brand Consistency: Ensure seamless application of brand identity across all customer touchpoints, visual merchandising, and store experiences.

Localized Content Production: Supervise the development of localized content for online, offline, and social media channels.

Partnerships & Ecosystem: Build strategic partnerships with influencers, local media, and relevant organizations to amplify brand presence within the global framework.

Impact Evaluation: Utilize data analytics to measure the efficacy of social media campaigns and strategic partnerships, maintaining narrative cohesion across internal and external communications.

Hard Skills

• Managerial & Leadership:

  • Manage company culture
  • Manage a teammate
  • Manage a team
  • Recruit personalities

• Strategy & Analytics:

  • Strategic planning
  • Marketing performance analysis

• Campaign Execution & Management:

  • Creative collaboration
  • Sustainability - Marketing strategy
  • Budget & cost management
  • Agency management

• Growth & Media:

  • Media planning
  • Data-driven growth marketing strategies optimization

• Brand & Communication:

  • Content strategy
  • Social media management
  • Brand adherence
  • Crisis communication

Soft Skills

• Strategic sense
• Decision-making
• Critical thinking
• Organization
• Collaboration & cooperation
• Persuasive communication
• External world opening
• Emotional intelligence
• Continuous learning