Marketing Manager

KING OF DESSERT PTE. LTD.; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

KING OF DESSERT PTE. LTD. invites an experienced Marketing Manager to lead planning, coordination, and execution of the organisation's marketing activities.

You will oversee brand positioning, digital communications, and promotional campaigns, leveraging market insights to grow awareness, engagement, and leads.

Qualifications

• Experience in planning and executing marketing campaigns.
• Ability to analyze market trends and customer insights.
• Strong communication and stakeholder engagement skills.

Responsibilities

• Oversee marketing platforms and channels to strengthen brand visibility.
• Lead development of promotional materials and digital content.
• Conduct market research and competitor analysis to inform strategies.
• Ensure compliance with applicable policies and regulatory requirements.

Skills

Marketing strategy

Brand management

Digital marketing

Market research

Campaign analytics

Stakeholder management

Job description

The Marketing Manager is responsible for planning, coordinating, and executing the organisation's overall marketing activities. This includes overseeing brand positioning and image, managing digital marketing communications, and developing and implementing promotional campaigns. He/She utilises market research and industry insights relating to brand awareness, market trends, and target customer segments to strengthen the promotion and positioning of the organisation's products and services.

He/She actively builds and maintains strong relationships with key industry stakeholders and business networks to stay informed of market developments, identify emerging trends, and explore new marketing opportunities that support the organisation's growth and objectives.

Specific Responsibilities

Individual to be involved in:

• Oversee and manage all marketing platforms and communication channels to strengthen brand visibility, increase market reach, and generate quality leads.
• Lead and supervise the development of marketing materials, including brochures, presentations, promotional materials, and digital content, ensuring consistent brand messaging and a strong market presence.
• Conduct comprehensive market research and competitor analysis to identify emerging trends, market opportunities, and customer insights that support the development of effective marketing strategies.
• Ensure compliance with company policies, applicable laws, and industry regulations, while maintaining adherence to all relevant statutory and regulatory requirements.

Technical Skills and Competencies

• Formulate markeing strategies, marketing features and differentiators. And strengthen the brand positioning of products and services to develop consumer awareness and portfolio base.
• Participate in communication with all the stakeholders, applying effective communication techniques to achieve mutually beneficial outcomes, while managing discussions and maintaining records of agreements and outcomes.
• Execute and evaluate digital marketing campaigns, monitor performance using analytics tools, and implement improvements to strengthen online presence and support business growth.
• Develop a strong understanding of key marketing functions, including integrated marketing, marketing communications, media relations, and product management, to support effective marketing strategies and business growth initiatives.