Product Marketing Executive

Golden Dragon Group; Singapore; Sur place; SGD 42 000 - 68 000; Plein temps

Avantages offerts par ce poste

Professional development

Training programmes

Flexible work arrangements

Health and wellness initiatives

Résumé du poste

Golden Dragon Group in Singapore is seeking a Product Marketing Executive to join our Marketing & Communications team. Based at our Raffles Place office, you will bridge product development and customer needs, crafting go-to-market strategies and compelling messaging.

You will collaborate across product, sales and creative teams, manage campaigns across digital channels, analyse performance metrics, and translate insights into market-ready materials that support growth and brand presence.

Qualifications

• Bachelor's degree required
• 2–4 years of experience in product marketing or marketing communications
• Strong understanding of product marketing principles and go-to-market strategies

Responsabilités

• Develop and implement product marketing strategies aligned with business objectives
• Conduct market research and competitive analysis to identify customer needs and trends
• Create compelling product messaging, value propositions and marketing collateral
• Collaborate with product management, sales and cross-functional teams for successful launches
• Manage product marketing campaigns across digital channels (web, social, email)
• Analyse marketing metrics to measure campaign effectiveness and optimise initiatives
• Gather customer insights to inform positioning refinements
• Support development of case studies, white papers and product guides
• Liaise with agencies and partners to execute campaigns

Connaissances

Product marketing

Market research

Go-to-market

Written & verbal communication

Marketing automation

Analytics

CRM systems

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business, Communications or related field

Outils

Marketing automation tools

Analytics platforms

Content management systems

CRM systems

Description du poste

About the role

Golden Dragon Group is seeking a Product Marketing Executive to join our dynamic Marketing & Communications team. This is a full-time position based in our Raffles Place Central Region office, where you will play a crucial role in driving the success of our product initiatives. As a Product Marketing Executive, you will be responsible for developing and executing marketing strategies that position our products effectively in the marketplace, bridging the gap between product development and customer needs. This role offers the opportunity to make a tangible impact on our business growth and market presence.

Key responsibilities

• Developing and implementing product marketing strategies that align with business objectives and market opportunities
• Conducting market research and competitive analysis to identify customer needs, market trends and positioning opportunities
• Creating compelling product messaging, value propositions and marketing collateral that resonate with target audiences
• Collaborating with product management, sales and cross-functional teams to ensure successful product launches and go-to-market initiatives
• Managing product marketing campaigns across multiple channels, including digital, social media, email and content marketing
• Analysing marketing performance metrics and key performance indicators to measure campaign effectiveness and optimise future initiatives
• Gathering customer insights and feedback to inform product positioning and marketing strategy refinements
• Supporting the development of case studies, white papers, product guides and other marketing materials
• Liaising with external agencies and partners to execute marketing projects and campaigns

What we're looking for

• Bachelor's degree in Marketing, Business, Communications or related field
• 2-4 years of experience in product marketing, marketing communications or similar role
• Strong understanding of product marketing principles, product lifecycle management and go-to-market strategies
• Excellent written and verbal communication skills with the ability to create clear, compelling messaging
• Proficiency in marketing tools and platforms, including marketing automation, analytics and content management systems
• Demonstrated ability to conduct market research and analyse competitor strategies
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience with digital marketing, content marketing and social media marketing
• Data-driven mindset with proficiency in interpreting analytics and metrics
• Collaborative approach to working with cross-functional teams including product, sales and creative teams
• Preferred: Experience in the consumer goods, technology, financial services or telecommunications sectors
• Preferred: Familiarity with CRM systems and marketing automation platforms

What we offer

Golden Dragon Group is committed to creating a supportive and engaging workplace where our employees can thrive. We offer competitive remuneration packages that reflect your skills and experience, combined with a range of comprehensive benefits designed to support your wellbeing and career development. Our benefits include professional development opportunities and training programmes to enhance your skills and career progression, flexible work arrangements to support work-life balance, comprehensive health and wellness initiatives, and a collaborative, inclusive company culture that values innovation and creativity. We believe in investing in our people and providing them with the tools and support they need to succeed.

About us

Golden Dragon Group is a forward-thinking organisation committed to delivering exceptional products and services to our customers. With a focus on innovation, quality and customer satisfaction, we have established ourselves as a respected player in our industry. Our mission is to create value for our customers, employees and stakeholders through market-leading products and outstanding service. We pride ourselves on fostering a dynamic, collaborative culture where creativity is encouraged, diverse perspectives are valued, and employees are empowered to make a meaningful contribution to our success.