Associate Manager, Product Marketing

morgan mckinley pte. ltd.; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Morgan McKinley Pte Ltd is seeking a Marketing professional to develop and coordinate marketing efforts for service portfolios across all stages of the offering lifecycle. You will shape positioning, messaging and differentiation, and work with partners and regional marketing teams to drive go-to-market strategies.

The role requires a strong track record in product/service launches, pre-sales engagements, and excellent communication.

Qualifications

• Bachelor’s degree in marketing, Business IT, Infosystem with at least 4-5 years of similar experience.
• Proven success in product or services launches, pre-sales engagements and presentations.
• Good multitasking with multiple stakeholders and strong interpersonal skills.
• Be a self-starter, energised by challenges.
• Motivated team player and excellent communicator.
• Analytical mind with ability to join dots and interpret the big picture.

Responsibilities

• Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of service)
• Develop strategies and support implementation of business plans based on strong understanding of competitive and market landscape
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for service portfolio
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
• Support business and operational reviews by conducting analysis using internal and external data to derive insights that will drive business decisions
• Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product team
• Engages collaboratively with others to achieve results while maintaining professional and ethical relationships

Skills

Product launches

Pre-sales engagements

Stakeholder management

Interpersonal skills

Communication skills

Education

Bachelor’s degree in marketing, Business IT, Infosystem

Job description

Responsibilities:

• Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of service)
• Develop strategies and support implementation of business plans based on strong understanding of competitive and market landscape
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for service portfolio
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new markets
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
• Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations.
• Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product team
• Engages collaboratively with others (internal and external stakeholders) to achieve results while maintaining professional and ethical relationships

Qualifications:

• Bachelor’s degree in marketing, Business IT, Infosystem with at least 4-5 years of similar experience
• Demonstrated success in product or services launches, pre-sales engagements and presentations
• Good at multitasking, comfortable working with multiple stakeholders and possess strong interpersonal skills
• Be a self-starter, energised by challenges
• Motivated team player and excellent communicator
• Analytical mind with the ability to join the dots and interpret the big picture and resulting action lines
• Strong situational awareness, ability to grasp market trends and identify opportunities
• Independent and dynamic team player with strong written and verbal communication skills and a “can-do” attitude

Morgan McKinley Pte Ltd

Lay Sihua

EA Licence No.: 11C5502

EA Reg No.: R23114633