Product Marketing Executive - Hybrid, Data-Driven Growth

Golden Dragon Group; Singapore; On-site; SGD 42,000 - 68,000; Full time

Benefits offered by this job

Professional development

Training programmes

Flexible work arrangements

Health and wellness initiatives

Job summary

Golden Dragon Group in Singapore is seeking a Product Marketing Executive to join our Marketing & Communications team. Based at our Raffles Place office, you will bridge product development and customer needs, crafting go-to-market strategies and compelling messaging.

You will collaborate across product, sales and creative teams, manage campaigns across digital channels, analyse performance metrics, and translate insights into market-ready materials that support growth and brand presence.

Qualifications

• Bachelor's degree required
• 2–4 years of experience in product marketing or marketing communications
• Strong understanding of product marketing principles and go-to-market strategies

Responsibilities

• Develop and implement product marketing strategies aligned with business objectives
• Conduct market research and competitive analysis to identify customer needs and trends
• Create compelling product messaging, value propositions and marketing collateral
• Collaborate with product management, sales and cross-functional teams for successful launches
• Manage product marketing campaigns across digital channels (web, social, email)
• Analyse marketing metrics to measure campaign effectiveness and optimise initiatives
• Gather customer insights to inform positioning refinements
• Support development of case studies, white papers and product guides
• Liaise with agencies and partners to execute campaigns

Skills

Product marketing

Market research

Go-to-market

Written & verbal communication

Marketing automation

Analytics

CRM systems

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Marketing automation tools

Analytics platforms

Content management systems

CRM systems

Job description

Golden Dragon Group in Singapore is seeking a Product Marketing Executive to join our Marketing & Communications team. Based at our Raffles Place office, you will bridge product development and customer needs, crafting go-to-market strategies and compelling messaging.

You will collaborate across product, sales and creative teams, manage campaigns across digital channels, analyse performance metrics, and translate insights into market-ready materials that support growth and brand presence.