Product GTM Director: Consumer Electronics Leader

SINOPPEL DEVICE PTE. LTD.; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

SINOPPEL DEVICE PTE. LTD. is seeking an experienced Product Strategy and GTM leader to drive local product planning, market positioning, and end-to-end product launches in Singapore.

You will own pricing, channel strategies, and lifecycle management while coordinating with Sales, Marketing, Supply Chain, and Finance to achieve growth targets. Strong English and Mandarin communication skills are required.

Qualifications

• 8+ years in consumer electronics or related industries
• At least 3 years in product management, GTM, or team leadership
• Experience in product commercialization, GTM strategy, and end-to-end lifecycle
• Strong understanding of retail and distribution channels
• Proficient in English and Mandarin for stakeholder liaison

Responsibilities

• Develop local product strategies, portfolio planning, and market positioning.
• Lead end-to-end GTM planning and product launches, including pricing and channel strategies.
• Drive local pricing, promotions, and product profitability; monitor performance.
• Collaborate with Sales, Marketing, Supply Chain, and Finance for cross-functional execution.
• Forecast demand, manage inventory, and oversee product lifecycle transitions.
• Lead the Product/GTM team and coordinate with HQ and cross-functional partners.

Skills

Product management

GTM strategy

Leadership

Market research

English

Mandarin

Job description

SINOPPEL DEVICE PTE. LTD. is seeking an experienced Product Strategy and GTM leader to drive local product planning, market positioning, and end-to-end product launches in Singapore.

You will own pricing, channel strategies, and lifecycle management while coordinating with Sales, Marketing, Supply Chain, and Finance to achieve growth targets. Strong English and Mandarin communication skills are required.