Product GTM Specialist(GTM)

AIPER GLOBAL PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AIPER GLOBAL PTE. LTD. in Singapore is seeking a seasoned GTM leader to drive new product introductions, coordinate cross-functional teams, and shape market strategies for consumer electronics and smart hardware.

You will lead launches, align product, R&D, sales, and supply chain, and optimize pricing execution across channels. The role emphasizes strong project management, collaboration with multinational teams, and hands-on 0-to-1 experience for China overseas businesses as a plus.

Qualifications

• Minimum 6 years of GTM experience in consumer electronics, smart hardware or robotics.
• Strong project management capabilities.
• Solid understanding of hardware product development workflows and frontline sales scenarios.
• Excellent cross-functional collaboration and stakeholder influence skills; resilient under pressure.
• Experience in multinational companies; 0-to-1 China overseas business experience is a plus.

Responsibilities

• Own the front-end NPI process from product definition to market launch.
• Lead Go-To-Market alignment across product, R&D, sales, supply chain and after-sales.
• Develop channel-specific product strategies and SKU planning; manage lifecycles.
• Participate in S&OP and define supply priority rules and allocation policies.
• Join business reviews and conduct retrospectives on market launch performance and pricing.
• Conduct market research and generate actionable insights for the target market.

Skills

GTM strategy

Project management

Cross-functional collaboration

Stakeholder management

Market research

Job description

Job Responsibilities:

• 1. New Product Market Introduction: Own the front-end NPI (New Product Introduction) process for new products, spanning product definition, project initiation & development through to market launch.
• 2. New Product Launch Management: Align cross-functional teams including product, R&D, sales, supply chain and after-sales to complete Go-To-Market preparation and ensure successful product launches.
• 3. Product Portfolio Strategy: Develop channel-specific product strategies and SKU planning; manage product lifecycles and end-of-life strategies.
• 4. Supply-Demand Alignment & Allocation: Participate in S&OP and demand forecast reviews, define supply priority rules and product allocation policies.
• 5. Business Analysis & Retrospective: Join business review meetings to conduct regular closed-loop retrospectives on product launch performance and price execution.
• 6. Market Analysis & Insights: Conduct market research and generate actionable insights for the assigned market segment.

Requirements:

• 1. Minimum 6 years of GTM working experience in consumer electronics, smart hardware or robotics industries.
• 2. Strong project management capabilities.
• 3. Solid understanding of hardware product development workflows and frontline sales scenarios.
• 4. Excellent cross-functional collaboration and stakeholder influence skills; resilient under pressure with proven conflict resolution ability.
• 5. Experience working in multinational companies. Hands-on 0-to-1 experience for China overseas businesses is a plus.