GTM Product Director: Strategy, Launch & Growth

SINOPPEL DEVICE PTE LTD; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

SINOPPEL DEVICE PTE LTD in Singapore is seeking an experienced Product Strategy & GTM leader to steer local product initiatives and drive market success. You will own portfolio planning, coordinate cross-functionally, and align pricing, promotions, and channels with business goals.

In this role you will oversee forecasting, lifecycle management, and inventory strategy while collaborating with HQ and regional teams to sustain growth and profitability.

Responsibilities

• Product Strategy & Portfolio Management: Develop and execute local product strategies, portfolio planning, and market positioning.
• GTM & Product Launch: Lead end-to-end GTM planning and execution, including product positioning, launch timelines, pricing, channel strategies, sales targets, and cross-functional coordination.
• Pricing & Commercial Management: Drive local pricing strategies, promotional plans, and product profitability. Monitor revenue, sales volume, margins, and product performance to optimise commercial results.
• Channel Strategy & Sales Enablement: Partner with Sales and Marketing teams to develop channel-specific product strategies across Operators, Open Market, Brand Stores, and E-commerce, ensuring effective product distribution and sales execution.
• Demand Forecasting & Lifecycle Management: Oversee sales forecasting, inventory planning, and product lifecycle management, ensuring efficient stock allocation, healthy inventory levels, and smooth product transitions.
• Market Intelligence & Team Leadership: Monitor market trends, competitor activities, and business performance. Lead the Product/GTM team and collaborate with HQ, Sales, Marketing, Supply Chain, and Finance to deliver business objectives.

Job description

SINOPPEL DEVICE PTE LTD in Singapore is seeking an experienced Product Strategy & GTM leader to steer local product initiatives and drive market success. You will own portfolio planning, coordinate cross-functionally, and align pricing, promotions, and channels with business goals.

In this role you will oversee forecasting, lifecycle management, and inventory strategy while collaborating with HQ and regional teams to sustain growth and profitability.