Senior Product Marketing Manager: GTM for Developments

JTC Corporation; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

JTC Corporation in Singapore is seeking a strategic Product Marketer to partner with business and estate teams to shape positioning and go-to-market plans. You will own the marketing strategy for assigned portfolios, translating objectives into messaging and developing integrated campaigns with Brand & Content and Marketing Performance specialists.

This role targets 5–7 years of product marketing experience and thrives in a fast-paced, government-linked environment shaping Singapore’s industrial

Qualifications

• 5–7 years of relevant experience in product marketing, integrated marketing or go-to-market roles.
• Ability to translate organisational objectives and audience needs into clear marketing strategies and value propositions.
• Experience developing go-to-market plans and integrated campaigns across multiple audiences and channels.
• Strong writing, presentation and communication skills with the ability to simplify complex subjects.

Responsibilities

• Own the marketing strategy for an assigned portfolio, aligning with business and estate teams.
• Develop product positioning, value propositions and messaging frameworks that differentiate offerings.
• Understand target audiences through market research, insights and data.
• Create go-to-market strategies and campaigns with clear objectives, audiences, messages and journeys.
• Lead campaigns from strategy to launch, coordinating with agencies and partners.

Skills

Product marketing

Go-to-market

Brand strategy

Market research

Stakeholder management

Campaign management

Job description

JTC Corporation in Singapore is seeking a strategic Product Marketer to partner with business and estate teams to shape positioning and go-to-market plans. You will own the marketing strategy for assigned portfolios, translating objectives into messaging and developing integrated campaigns with Brand & Content and Marketing Performance specialists.

This role targets 5–7 years of product marketing experience and thrives in a fast-paced, government-linked environment shaping Singapore’s industrial