Product Director (Go-to-Market)

SINOPPEL DEVICE PTE. LTD.; Singapore; Presencial; SGD 150.000 - 210.000; Jornada completa

Descripción de la vacante

SINOPPEL DEVICE PTE. LTD. is seeking an experienced Product Strategy and GTM leader to drive local product planning, market positioning, and end-to-end product launches in Singapore.

You will own pricing, channel strategies, and lifecycle management while coordinating with Sales, Marketing, Supply Chain, and Finance to achieve growth targets. Strong English and Mandarin communication skills are required.

Formación

• 8+ years in consumer electronics or related industries
• At least 3 years in product management, GTM, or team leadership
• Experience in product commercialization, GTM strategy, and end-to-end lifecycle
• Strong understanding of retail and distribution channels
• Proficient in English and Mandarin for stakeholder liaison

Responsabilidades

• Develop local product strategies, portfolio planning, and market positioning.
• Lead end-to-end GTM planning and product launches, including pricing and channel strategies.
• Drive local pricing, promotions, and product profitability; monitor performance.
• Collaborate with Sales, Marketing, Supply Chain, and Finance for cross-functional execution.
• Forecast demand, manage inventory, and oversee product lifecycle transitions.
• Lead the Product/GTM team and coordinate with HQ and cross-functional partners.

Conocimientos

Product management

GTM strategy

Leadership

Market research

English

Mandarin

Descripción del empleo

Job Description

• Product Strategy & Portfolio Management: Develop and execute local product strategies, portfolio planning, and market positioning based on consumer insights, competitive dynamics, and business objectives.
• GTM & Product Launch: Lead end-to-end GTM planning and execution, including product positioning, launch timelines, pricing, channel strategies, sales targets, and cross-functional coordination.
• Pricing & Commercial Management: Drive local pricing strategies, promotional plans, and product profitability. Monitor revenue, sales volume, margins, and product performance to optimise commercial results.
• Channel Strategy & Sales Enablement: Partner with Sales and Marketing teams to develop channel-specific product strategies across Operators, Open Market, Brand Stores, and E-commerce, ensuring effective product distribution and sales execution.
• Demand Forecasting & Lifecycle Management: Oversee sales forecasting, inventory planning, and product lifecycle management, ensuring efficient stock allocation, healthy inventory levels, and smooth product transitions.
• Market Intelligence & Team Leadership: Monitor market trends, competitor activities, and business performance. Lead the Product/GTM team and collaborate with HQ, Sales, Marketing, Supply Chain, and Finance to deliver business objectives.

Requirement

• Minimum 8 years of experience in consumer electronics, smartphones, smart devices, or related industries, including at least 3 years in product management, GTM, or team leadership roles.
• Proven experience in product commercialisation, GTM strategy, and end-to-end product lifecycle management within the consumer electronics industry.
• Strong understanding of retail and distribution channels, including Telco Operators, Open Market, Key Accounts, Brand Stores, and E-commerce.
• Solid commercial and financial acumen, with hands-on experience in pricing, sales forecasting, margin analysis, and inventory management.
• Able to converse in both English and Mandarin in order to liaise with Mandarin speaking stakeholders.