Growth-Driven PPC & Social Ads Specialist

ICLICK MEDIA PTE. LTD.; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

ICLICK MEDIA PTE. LTD. is seeking a data-driven PPC specialist to lead paid search and paid social campaigns across Google, Bing, Facebook, Instagram, TikTok, and LinkedIn.

You will design keyword strategies, optimize bids, and craft compelling ad copy to maximize client ROI. You will track performance with Google Analytics and Google Tag Manager, ensure landing page optimization, and deliver clear weekly/monthly performance reports.

Qualifications

• 2-3 years hands-on experience managing PPC campaigns across Search, Display, and Social platforms.
• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms.
• Proficient in running campaigns across Search, Display, YouTube, and Remarketing.
• Experience with Google Tag Manager, Google Analytics, and other tracking tools.
• Excellent written and verbal communication skills and ability to work independently.

Responsibilities

• Develop, implement, and manage PPC strategies across major search engines and social platforms.
• Take full ownership of paid search and paid social campaigns to achieve KPIs and objectives.
• Design keyword strategies, audience targeting, ad copywriting, and organize ad groups for campaigns.
• Prepare detailed campaign and marketing proposals tailored to client needs.
• Manage day-to-day PPC account operations on Google Ads, Bing Ads, Facebook/Instagram Ads, TikTok Ads, and LinkedIn Campaign Manager.
• Track, measure, and analyze campaign data to identify optimization opportunities and improve ROI.
• Utilize Google Tag Manager, Google Analytics, and other tracking tools to measure performance and user behavior.
• Ensure websites and landing pages follow UX/UI best practices and maximize conversions.
• Provide daily campaign updates and prepare weekly/monthly performance reports with insights and recommendations.
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance client support and campaign performance.

Skills

PPC management

Google Ads

Facebook/Instagram Ads

TikTok Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Data analysis

Communication skills

Independent work

Tools

Google Ads Manager

Facebook Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

ICLICK MEDIA PTE. LTD. is seeking a data-driven PPC specialist to lead paid search and paid social campaigns across Google, Bing, Facebook, Instagram, TikTok, and LinkedIn.

You will design keyword strategies, optimize bids, and craft compelling ad copy to maximize client ROI. You will track performance with Google Analytics and Google Tag Manager, ensure landing page optimization, and deliver clear weekly/monthly performance reports.