Advertising Specialist [ Google Ads, Performance Max (PMax) ]

REOLINK TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

REOLINK TECHNOLOGY PTE. LTD. is seeking a Performance Marketing Specialist (Google & Video Focus) to lead strategic Google search and video campaigns from our office near Tai Seng MRT.

You will manage budgets, optimize Performance Max, YouTube ad funnels, and collaborate with creative and product teams. A minimum of five years in advertising ops, strong data analytics in Excel/Sheets, and experience across Google ecosystem are required.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years hands-on experience in advertising operations with heavy focus on Google ecosystem (Search, Performance Max, YouTube).
• Experience with multi-platform advertising including TikTok, Ocean Engine, and Meta Ads is advantageous.

Responsibilities

• Develop and execute annual Google search and video advertising strategies.
• Manage monthly advertising budgets, ensure ROI and performance targets.
• Oversee optimization of Search campaigns, Performance Max, and YouTube ad funnels.

Skills

Google Ads

YouTube advertising

Campaign management

Cross-platform advertising

Education

Bachelor's degree or higher in Marketing/Advertising/Statistics

Tools

TikTok Ads

Ocean Engine

Meta Ads

Job description

• Performance Marketing Specialist (Google & Video Focus)

• 5 Work Days Per Week

• Office Near Tai Seng MRT, Singapore

• Medical Benefits Provided

• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Education:Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

• Experience:Minimum 5 years of hands‑on experience in advertising operations, with aheavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

• Platform Proficiency:

  • Core Expertise:Deep, hands‑on mastery ofGoogle Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

  • Secondary Platforms:Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.

• Analytical Skills:Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi‑channel performance.

• Mindset & Execution:Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.

• Collaboration:Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Strategic Budget Management:Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

• Google Ecosystem Mastery (Primary Focus):Oversee day‑to‑day operations with a core concentration onGoogle Ads, driving advanced optimization forSearch campaigns, scalingPerformance Max (PMax)strategies, and managing high‑impactYouTube advertisingcampaigns (covering setup, audience targeting, asset optimization, and A/B testing).

• Multi‑Platform Operations (Minor Focus):Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.

• Data‑Driven Analysis & Reporting:Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.

• Creative & Landing Page Collaboration:Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.

• Market Trends & Adaptation:Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.