Performance Marketing Lead - Meta & Paid Acquisition

BS Groups Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BS Groups Pte Ltd in Singapore is seeking a performance-driven Lead Gen Specialist to own and drive monthly qualified leads with target CPL across Meta, Google and digital channels.

You will optimize campaigns, analyze CPL/CAC/ROI, collaborate with sales to improve follow-up speed, and continuously test creatives, landing pages and offers. Strong independence and data-driven mindset are essential.

Qualifications

• Strong hands-on experience with Meta Ads campaigns.
• Proven track record in generating leads and improving CPL.
• Understanding CPL, CAC and ROI metrics.
• Analytical and data-driven optimisation mindset.
• Able to work independently with minimal supervision.
• Experience with performance-based modelling or similar framework.

Responsibilities

• Plan and run Facebook/Instagram lead campaigns to deliver monthly qualified leads.
• Manage budgets, reduce CPL and improve ROAS/CAC efficiency.
• Generate daily/weekly reports on leads, CPL, spend, and conversion metrics.
• Collaborate with sales to improve follow-up speed and booking rates.
• Launch new campaigns, creatives, offers, and landing pages; conduct A/B tests.

Skills

Meta Ads

Lead generation

CPL/CAC/ROI

Analytical

Independent worker

Performance Model

Tools

Meta Ads Manager

Job description

BS Groups Pte Ltd in Singapore is seeking a performance-driven Lead Gen Specialist to own and drive monthly qualified leads with target CPL across Meta, Google and digital channels.

You will optimize campaigns, analyze CPL/CAC/ROI, collaborate with sales to improve follow-up speed, and continuously test creatives, landing pages and offers. Strong independence and data-driven mindset are essential.