Marketing Manager

asian skin solution pte. ltd.; Singapore; On-site; SGD 89,000 - 134,000; Full time

Job summary

asian skin solution pte. ltd. in Singapore seeks a results-driven Lead Gen Specialist to own and deliver monthly qualified leads across Meta, Google and other digital channels, balancing volume with cost efficiency.

You will plan and run campaigns, test creatives and audience hooks, optimize CPL, CAC and ROAS, and collaborate with the sales team to improve follow-up and conversion rates. Daily and weekly reporting on leads, spend, conversion rate and ROI is required, with a data‑driven, owner

Qualifications

• Strong Meta Ads hands-on experience.
• Proven lead generation results.
• Understand CPL / CAC / ROI.
• Analytical and aggressive optimiser.
• Able to work independently.

Responsibilities

• Plan and run Facebook / Instagram lead campaigns.
• Generate consistent monthly enquiry volume with cost efficiency.
• Improve lead quality, not just quantity.
• Reduce CPL and improve ROAS / CAC efficiency.
• Launch campaigns, creatives, offers, landing pages.
• A/B test audiences, hooks, creatives, copy.
• Daily / weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI.
• Work with sales team to improve lead follow-up speed and booking rate.

Skills

Meta Ads

Lead generation

Analytical mindset

Independent worker

Job description

Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.

Scope of Work

Core Responsibilities

1. Lead Generation

• Plan and run Facebook / Instagram lead campaigns
• Generate consistent monthly enquiry volume
• Improve lead quality, not just quantity

2. Cost Control

• Reduce CPL
• Improve ROAS / CAC efficiency
• Manage and optimise ad budgets daily

3. Campaign Execution

• Launch new campaigns, creatives, offers, landing pages
• A/B test audiences, hooks, creatives, copy

4. Reporting

• Daily / weekly reporting:
• Leads
• CPL
• Spend
• Conversion rate
• Show-up rate
• Sales ROI

5. Funnel Improvement

• Work with sales team to improve lead follow-up speed
• Improve booking rate / trial attendance

What Success Looks Like

• Every month leads delivered
• CPL controlled
• Fast reaction when results drop
• Constant testing and improvement
• No excuses, data-driven decisions
• Think like owner, not employee

Candidate Requirements

• Strong Meta Ads hands-on experience
• Proven lead generation results
• Understand CPL / CAC / ROI
• Analytical and aggressive optimiser
• Able to work independently

Performance Model (Better)

Base salary $8,000 - $12,000 + bonus for:

• Hit lead target
• Beat CPL target
• Hit sales ROI target