Performance Marketing Executive

FLOORRICH GLOBAL PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

FLOORRICH GLOBAL PTE. LTD. is seeking a digital marketing specialist to plan and execute paid acquisition campaigns across Meta and Google to drive high-quality leads.

You will track performance, optimise costs and ROAS, build conversion funnels, run A/B tests on ads and landing pages, craft direct-response copy, and manage analytics tagging and attribution using GA4, Adobe Analytics, GTM and UTMs.

Qualifications

Responsibilities

• Plan and execute paid acquisition campaigns across Meta, Google to drive leads
• Track, optimise and report on campaign performance to improve acquisition costs, conversion rate, and ROAS, with a focus on increasing leads.
• Strong track record & Hands-on experience running paid campaigns on Meta and Google
• Build and optimise conversion funnels, including A/B testing of advertisements, landing pages and sales pages.
• Develop compelling marketing hooks, messaging and direct-response copy across ads, and landing pages.
• Manage marketing tracking and measurement, including GA4, Adobe Analytics, Google Tag Manager, conversion tracking, UTM governance and attribution.

Job description

Flooring Company Requires:-

Job responsibilities:

• Plan and execute paid acquisition campaigns across Meta, Google to drive leads

• Track, optimise and report on campaign performance to improve acquisition costs, conversion rate, and ROAS, with a focus on increasing leads.

• Strong track record & Hands-on experience running paid campaigns on Meta and Google

• Build and optimise conversion funnels, including A/B testing of advertisements, landing pages and sales pages.

• Develop compelling marketing hooks, messaging and direct-response copy across ads, and landing pages.

• Manage marketing tracking and measurement, including GA4, Adobe Analytics, Google Tag Manager, conversion tracking, UTM governance and attribution.