Digital Marketing Executive (SaaS)

RRecruiter; Singapore; On-site; SGD 50,000 - 84,000; Full time

Job summary

RRecruiter is seeking a results-driven Paid Acquisition Specialist in Singapore to plan, manage and optimise campaigns across Meta, Google and other digital channels. You will test variations, develop creative briefs, and monitor performance to improve ROAS.

The role requires hands-on experience with Meta and Google Ads, 2+ years in performance marketing, and a keen interest in SaaS/fintech markets. A fast-paced, detail-oriented approach is essential.

Qualifications

• Diploma or Degree in Marketing, Business or a related field.
• Minimum 2 years of experience in performance marketing / paid acquisition.
• Hands-on experience with Meta and Google Ads.
• Experience in SaaS or fintech marketing.
• Experience targeting US audiences is a strong advantage.
• Interest in finance, investing or trading is preferred.
• Strong analytical, creative, problem-solving and communication skills.
• Proactive, detail-oriented and comfortable working in a fast-paced environment.

Responsibilities

• Plan, manage and optimise paid acquisition campaigns across Meta, Google and other digital channels.
• Test and scale campaigns across audiences, creatives, formats and messaging to drive trials and paid conversions.
• Develop creative concepts and briefs for static and video ads.
• Monitor campaign performance, optimise acquisition costs, conversion rates and ROAS, and prepare performance reports.
• Build and refine audience segments based on customer profiles, platform data and market insights.
• Keep up with digital advertising trends, particularly in SaaS and fintech.

Skills

Analytical skills

Communication

Proactive

Problem solving

Detail-oriented

Education

Marketing/Business degree or diploma

Tools

Meta Ads

Google Ads

LinkedIn Ads

Reddit Ads

Quora Ads

ClickFunnels

HubSpot

Job description

Working Location: Eunos Avenue

Key Responsibilities

• Plan, manage and optimise paid acquisition campaigns across Meta, Google and other digital channels.

• Test and scale campaigns across audiences, creatives, formats and messaging to drive trials and paid conversions.

• Develop creative concepts and briefs for static and video ads.

• Monitor campaign performance, optimise acquisition costs, conversion rates and ROAS, and prepare performance reports.

• Build and refine audience segments based on customer profiles, platform data and market insights.

• Keep up with digital advertising trends, particularly in SaaS and fintech.

Requirements

• Diploma or Degree in Marketing, Business or a related field.

• Minimum 2 years of experience in performance marketing / paid acquisition.

• Hands-on experience with Meta and Google Ads.

• Experience in SaaS or fintech marketing.

• Experience targeting US audiences is a strong advantage.

• Interest in finance, investing or trading is preferred.

• Strong analytical, creative, problem-solving and communication skills.

• Proactive, detail-oriented and comfortable working in a fast-paced environment.

Additional Skills (Advantageous):

• Generative AI prompting

• X, LinkedIn, Reddit or Quora advertising

• ClickFunnels

• HubSpot