Programme Manager

Happy Marketer Private Ltd; Singapore; On-site; SGD 150,000 - 180,000; Full time

Job summary

Happy Marketer Private Ltd is seeking a senior programme leader in Singapore to own end-to-end governance across CRM, data, creative production and MarTech operations. You will coordinate with client COE teams and regional markets to translate briefs into delivery plans and manage stakeholder expectations.

Key requirements include 7+ years in programme management, solid CRM fundamentals, and experience with enterprise MarTech platforms in a multi-market APAC context.

Qualifications

• 7+ years in programme or senior project management in digital agencies or MarTech.
• Strong CRM marketing fundamentals and campaign governance.
• Experience with multi-market APAC accounts and budgeting.

Responsibilities

• Own master programme plan across CRM, Data, Creative Production and MarTech operations.
• Act as primary operational contact for client COE and regional POCs.
• Coordinate across CRM, Creative, Strategy and Reporting for clean handoffs.
• Monitor real-time capacity and coordinate central creative production teams.
• Track programme budgets and support scope changes and SLA reporting.
• Maintain risk logs and drive post-campaign retrospectives.

Skills

Programme governance

Stakeholder management

Cross-functional coordination

Resource planning

Attention to budget

CRM marketing fundamentals

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Campaign

Salesforce Marketing Cloud

Braze

Job description

Job Description: About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com

Key Responsibilities

• Programme Governance & Delivery: Own the master programme plan across all workstreams — CRM Strategy, Data & Reporting, Creative Production, and MarTech Operations — enforcing SLA timelines, maintaining the project management system as the single source of truth, and chairing weekly status calls and Steerco reporting.
• Client & Stakeholder Management: Serve as the primary operational point of contact for the client's COE team and regional market POCs, translating briefs into actionable delivery plans and managing expectations proactively across multiple Business Units.
• Cross-Functional Coordination: Act as the connective tissue between CRM, Creative, Strategy, and Reporting leads — sequencing workstreams, surfacing dependencies early, and ensuring clean handoffs across briefing, production, UAT, and activation.
• Resource & Capacity Management: Monitor team capacity in real time across FTE and on-demand resources; coordinate the Creative Project Management function including designers, copywriters, and HTML developers across the regional hub model.
• Financial & Commercial Oversight: Track programme actuals against the approved budget (~USD 4.5M Y1), manage change control, and support commercial conversations including scope documentation and monthly programme health reporting.
• Quality, Risk & Continuous Improvement: Maintain the programme risk and issues log, drive post-campaign retrospectives, and ensure all outputs comply with the client's brand governance standards and regional regulatory requirements.

Requirements

• Relevant Experience: 7+ years of programme or senior project management experience in a digital agency, CRM agency, or MarTech consultancy, with a proven track record of managing retained multi-market accounts in APAC.
• CRM & Campaign Knowledge: Solid understanding of CRM marketing fundamentals — lifecycle journeys, trigger-based communications, audience segmentation, and campaign workflow governance from briefing through to activation.
• MarTech Familiarity: Hands-on familiarity with at least one enterprise MarTech or CDP platform (Adobe Campaign, Salesforce Marketing Cloud, Braze, or equivalent) in a delivery or project oversight context.
• Creative Production Coordination: Experience managing centralised creative production teams — designers, copywriters, and HTML developers — in a high-volume, multi-market hub model.
• Commercial Acumen: Experience managing programme budgets of USD 1M+ and supporting client commercial processes including scope change, resource forecasting, and SLA reporting.
• Stakeholder Management: Exceptional ability to manage up, across, and down with clarity and confidence; able to produce Steerco-ready updates and present to senior client leadership.
• Qualifications: Bachelor's degree in Marketing, Business, Communications, or equivalent. PMP, PRINCE2, or Agile certification is advantageous.

Inclusion and Diversity

We’re proud to be different and that starts with our people.

We believe in equal opportunities for everyone.

We won’t define people by their race, gender, sexual-orientation, age or disability.

Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Location: Singapore

Brand: Happy Marketer

Time Type: Full time

Contract Type: Permanent