Media Strategy Director

Dentsu Solutions Pte. Ltd.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Dentsu Solutions Pte. Ltd. in Singapore is seeking a Strategy Director on a 7-month maternity cover to lead strategic thinking across key clients and new business.

You will shape integrated communication solutions, collaborate with cross-functional teams, and influence C-level stakeholders to drive measurable business impact. You will report to the Head of Strategy, Media Group Singapore and work with APAC Strategy teams as well as Creative and CXM Service Lines.

Qualifications

• 6+ years working in strategy and planning with progressive responsibility.
• Experience leading strategy in pitches and winning new business.
• Experience in multi-market teams and regional strategy delivery.

Responsibilities

• Facilitate development of integrated communication solutions with client leaders.
• Clarify complex marketing challenges using client and agency data sources.
• Anticipate client needs and provide strategic guidance for focus and alignment.
• Form strong relationships with senior clients and ensure Strategy is a core POV.
• Input into QBRs and collaborate to define success metrics and reports.
• Define Go-to-Market strategy led by media and define media mix roles.
• Connect strategy outcomes to platforms to enhance client outcomes.
• Upskill planning teams on full-funnel strategy across awareness to conversion.
• Establish best-practice strategic processes and KPIs.
• Champion Dentsu products and data sources with clients.

Skills

Strategy

Planning

Leadership

Stakeholder management

Data-driven

Job description

About the job

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client‑centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation.

The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com

About the role

This is a 7 months Maternity Cover Strategy Director role at Dentsu. In this role, you will lead strategic thinking across key clients and new business, shaping integrated communication solutions that drive business impact. You’ll collaborate with cross‑functional teams, influence C‑level stakeholders, and champion innovation through data, platforms, and insight. Success in this role requires a balance of visionary thinking and hands‑on execution, with a strong ability to lead through influence and deliver measurable outcomes. The successful individual will be able to deliver Dentsu’s vision of Innovating for Impact with new products, services and ways of working and advocacy of capabilities, solutions, tools and data sources with new and existing clients. They will report into the Head of Strategy, Media Group Singapore and work closely with APAC Strategy teams, as well as the Creative and CXM Service Lines.

Key areas of impact include:

• Facilitating the development of more impactful and integrated communication solutions working with client leaders and dynamic teams drawn from across lines of business.
• Clarifying complex marketing challenges, using client and agency data sources.
• The individual will also be called to anticipate client needs, provide strategic guidance in a way that brings greater focus, alignment, and consistency in the work.
• Forming strong relationships with senior (up to C‑level) clients and ensuring Strategy delivered by Dentsu an essential POV to navigate their business and marketing initiatives.
• Input into QBRs and collaborate with client team and agency partners to understand marketing objectives and build them into success metrics, KPIs and reports in a way that elevates the thinking on the business.
• Defining/input into the ‘Go‑to‑Market’ Strategy led by media as well as defining roles for media mix and user journey / ecosystem.
• Developing ways to connect strategy outcomes and audiences into platform to enhance integrated communication solutions and client outcomes.
• Evangelizing strategy in the organization by collaborating with planning teams to upskill them on full‑funnel strategy, integrating awareness, consideration, and conversion stages to align with client marketing objectives.
• Establishing best practice strategic processes, success metrics and KIPs.
• Championing delivery Dentsu products and solutions along with advocacy of capabilities, solutions, tools and data sources with new and existing clients.
• Developing strategic platforms that inspire innovative comms activation and leverage partnerships to solve client business needs, both on existing clients and in new business efforts, through the use of proprietary consumer research, device‑level and first‑party data sources and industry research.

Personal Specification: 6+ years working in strategy and planning with progressive levels of responsibility and a track record of success in the media services profession. You should also have prior experience leading the strategy in pitches and a track record of winning new business. Experience working in multi‑market teams and supporting or leading regional strategy delivery is a must, with strong familiarity with Southeast Asia market dynamics, client needs, cultural nuances, and media landscape across key SEA markets. Experience in Financial Services and digital first brands is plus. Ability to articulate the business impact, and effect of media on client business and brand and experience in distilling business performance, conversion journeys and broad digital knowledge into long term and short term goals and projects that drive value for clients. Experience of working on large accounts and integrated international marketing campaigns, either as part of a local team working with a regional/global hub or vice versa. Skilled with audience data and insight and an understanding of how these can be used to formulate strategic decisions. A passion for delivering exceptional & innovative media plans. Experience solutioning and working with subject experts to deliver on all or some of key Dentsu capability areas both on clients and in pitches. Analytics and effectiveness measurement. Data & audience data management for sizing, targeting and delivering media through platforms and partner. Research and Insights product across Agile, Bespoke and Self‑Serve product levels. Content, customer experience & opportunities for creative capabilities. Ecommerce consultancy, and retail media. Confident and convincing communicator and presenter with the ability to plan and prioritise projects for greater personal and team effectiveness. Strategic thinker, seeing the bigger picture, with ability to analyse everything and think critically when solving problems to come up with unconventional solutions. An approachable, inspiring individual and independent thinker who understands the how to lead through influence and across cross‑functional teams to elevate collaborative outcomes.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Connecting

Please visit our website to find out more and connect with us on www.dentsu.com. We regret that only short‑listed candidates will be notified.

Location and Contract

Location: Singapore

Brand: Iprospect

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work