Pediatric Nutrition Brand Manager: Growth & Activation

Abbott; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

Abbott in Singapore seeks a Product Manager to develop annual brand plans and drive end-to-end activation across consumer healthcare touchpoints. You will translate upstream strategy into compliant downstream execution, supporting sustainable growth in sales, profitability, and market share for the pediatric portfolio.

You will collaborate with sales, supply chain, and external agencies to ensure activation excellence and a strong brand experience in a highly regulated market.

Qualifications

• University degree in Business / Marketing.
• Minimum 5 years of marketing experience with exposure to trade marketing and/or sales.
• Ability to drive end-to-end brand activation across healthcare, consumer, trade, CRM, digital and e-commerce.

Responsibilities

• Develop and deliver the annual brand plan aligned to long-term growth objectives.
• Translate brand strategy into execution across healthcare, consumer, trade, CRM, digital, and e-commerce touchpoints.
• Lead monthly budget planning and optimize A&P investment.
• Lead monthly demand planning with sales and supply chain teams.
• Monitor KPIs, forecast accuracy, and market share growth.
• Lead category and brand performance reviews with cross-functional stakeholders.

Skills

Marketing experience

Budget management

Cross-functional collaboration

Data-driven mindset

Communication skills

Team player

Fluent English

Industry knowledge

Education

University degree in business/marketing

Tools

Spreadsheets

Presentations

Content review tools

Job description

Abbott in Singapore seeks a Product Manager to develop annual brand plans and drive end-to-end activation across consumer healthcare touchpoints. You will translate upstream strategy into compliant downstream execution, supporting sustainable growth in sales, profitability, and market share for the pediatric portfolio.

You will collaborate with sales, supply chain, and external agencies to ensure activation excellence and a strong brand experience in a highly regulated market.