Operations Executive #Multi Outlet Support #Marketing Admin + F&B Ops Admin #Up to $3500

NEW ASIA LION CITY TRADING PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

NEW ASIA LION CITY TRADING PTE. LTD. is seeking a hands-on Operations Coordinator to support store operations between Head Office and restaurant outlets in Singapore. You will conduct audits, manage reporting and drive coordination across departments to ensure standards are met and actions are followed through.

The role emphasizes on-ground support, process improvement and collaboration with Management and external partners to maintain service quality and brand consistency.

Responsibilities

• Store Operations: conduct regular visits to assigned restaurant outlets, perform observations and audits, check service standards and SOP compliance, follow up on audit findings, monitor corrective actions.
• Operations Coordination: coordinate between outlets, Management and Head Office; follow up on maintenance, deliveries, manpower and other needs; consolidate reports for Management review; track deadlines and action items.
• Reporting & Administration: prepare and maintain operational reports, trackers and records; consolidate sales, attendance and manpower data; ensure accurate submissions on time.
• Customer & Business Support: monitor customer feedback and social channels; support in-store marketing activities and brand activations; coordinate with malls, suppliers and external parties.
• Continuous Improvement: review processes to identify bottlenecks and implement improved systems and workflows; support productivity projects.
• Social Media & KOL Coordination: identify and coordinate with KOLs and content creators; maintain contact databases; ensure approved content is published and track deliverables.

Job description

If you enjoy being on the ground, keeping things organised and making sure operational matters actually get followed through, this role may suit you.

This is not a desk-bound administrative position. You will work between Head Office and our restaurant outlets, supporting Management with store operations, audits, reporting, coordination and follow-up.

Store Operations

• Conduct regular visits to assigned restaurant outlets.
• Carry out store observations and operational audits.
• Check service standards, store readiness, cleanliness, grooming and SOP compliance.
• Follow up with outlet teams on audit findings and outstanding operational matters.
• Monitor corrective actions and ensure agreed matters are properly closed.
• Support Management in identifying operational gaps and areas for improvement.

Operations Coordination

• Coordinate between outlets, Management and Head Office.
• Follow up on maintenance, deliveries, manpower and other store requirements.
• Consolidate operational information and reports for Management review.
• Track deadlines, outstanding matters and action items.
• Support new initiatives, promotions, events and operational projects where required.

Reporting & Administration

• Prepare and maintain operational reports, trackers, forms and records.
• Consolidate outlet sales, attendance, manpower and other required operational data.
• Maintain proper documentation and filing.
• Assist HR, Finance and Management with operational information where required.
• Ensure assigned reports and submissions are accurate and completed on time.

Customer & Business Support

• Monitor customer feedback and online review platforms.
• Consolidate recurring customer feedback and highlight areas requiring action.
• Support in-store marketing activities, customer engagement initiatives and brand activations.
• Coordinate with malls, suppliers, vendors and external parties where required.

Continuous Improvement

• Review recurring operational processes and identify unnecessary manual work or bottlenecks.
• Support implementation of improved systems, trackers and work processes.
• Assist Management with productivity and workflow improvement projects.

Social Media & KOL Coordination

• Identify and source suitable KOLs, food reviewers, content creators and community partners aligned with the Company's brands and target audience.
• Conduct initial outreach and coordinate KOL invitations, visits, tasting arrangements and required information.
• Maintain an updated KOL/contact database, including engagement history, visit status, agreed deliverables and follow-up.
• Coordinate with outlet teams to ensure KOL visits and hosted experiences are properly arranged.
• Track agreed KOL postings/deliverables and maintain records of published content.
• Monitor social media platforms and consolidate customer comments, enquiries, feedback and relevant brand mentions.
• Handle social media administrative duties, including scheduling approved posts, updating information, maintaining content folders and coordinating approved materials.
• Assist with uploading approved promotional content, menu launches, festive campaigns and operational updates across designated platforms.
• Coordinate customer enquiries/messages received through social channels and direct operational matters to the appropriate outlet or department for follow-up.
• Maintain basic social media/KOL performance records for Management review.
• Support collection and organisation of photos, videos and other content assets from outlets.
• Liaise with appointed marketing agencies, designers, photographers or external partners where required.
• Ensure only Management-approved content, promotions and brand information are published or communicated externally.

What We Expect

• Strong ownership and follow-through and take assigned matters from instruction to completion.
• Comfortable working between Head Office and restaurant outlets; store visits and on-ground support are part of the role.
• Organised and able to manage multiple deadlines, reports and follow-ups independently.
• Observant and proactive in identifying operational gaps and following through on corrective actions.
• Able to work independently, respond to changing priorities and know when matters require escalation.
• Resourceful and improvement-minded, always looking for simpler, faster and better ways of working, including the use of systems and automation.