On-Trade Sales Manager – Singapore Growth & Activation

Scotch Whisky; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Private Healthcare

Dental cover

Health screenings

CPF pension

EAP

Life Assurance

Discretionary bonus

Product allowance

Charity funding

Learning resources

Generous holiday

Job summary

Scotch Whisky in Singapore seeks an On-Trade champion to lead the brand agenda in the local market. You will drive distribution, visibility and activation, collaborating with regional marketing to maximise opportunities and measure KPI performance across outlets, events and partnerships.

The role requires deep local market knowledge, a track record in brand-led activation, and the ability to manage budgets and CRM-backed outreach. A high-energy, customer-focused mindset is essential.

Responsibilities

• Achieve annual brand and individual objectives and share best practice.
• Leverage knowledge of the Singapore market to drive outcomes for WG&S and customers.
• Collaborate with regional Marketing to maximise opportunities and review KPI performance: Distribution, Visibility, Activation.
• Conduct regular reviews to ensure maximum effectiveness and appropriate coverage.
• Ensure CRM system is fully utilised with outlet data and visuals for every call.
• Contribute to an integrated marketing agenda that segments consumers appropriately.
• Be the High End On-Trade contact for events and relationship building.
• Manage brand budget to exceed team objectives.
• Support annual activation plan development with the team.

Skills

Market knowledge (Singapore)

Job description

Scotch Whisky in Singapore seeks an On-Trade champion to lead the brand agenda in the local market. You will drive distribution, visibility and activation, collaborating with regional marketing to maximise opportunities and measure KPI performance across outlets, events and partnerships.

The role requires deep local market knowledge, a track record in brand-led activation, and the ability to manage budgets and CRM-backed outreach. A high-energy, customer-focused mindset is essential.