On-Trade Sales Lead - Beverage Growth & Partnerships

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) invites a Sales Executive for On Trade (ONT) to drive sales and deepen relationships with on-premise outlets in Singapore.

You will work with the Area Sales Manager to develop field plans, negotiate terms, and execute promotions, ensuring brand visibility and profitability.

Fluent English and Chinese, 2+ years in FMCG sales, and a valid driving license are required for this role.

Qualifications

• Diploma holder with English & Chinese communication skills.
• Minimum 2 years in sales, marketing or customer-contact experience in a sales-related field, preferably FMCG.
• Valid driving license/car preferred.
• Computer literacy and familiarity with basic software tools.
• Understanding of on-premise sales practices and customer engagement.

Responsibilities

• Develop a sales plan for the ONT segment in consultation with the Area Sales Manager.
• Establish and deepen relationships with outlets; identify opportunities to increase sales.
• Review and manage terms including promotions to optimize profitability.
• Collaborate with Marketing to present ABPS value propositions and review plans with outlet owners.
• Execute in-outlet activities and track effectiveness to boost brand visibility.
• respond promptly to inquiries and ensure customer requirements are addressed.

Skills

Interpersonal skills

Negotiation skills

Organisational skills

Communication skills

Customer-facing

Education

Diploma holder

Tools

IPAD

MS Office

Job description

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) invites a Sales Executive for On Trade (ONT) to drive sales and deepen relationships with on-premise outlets in Singapore.

You will work with the Area Sales Manager to develop field plans, negotiate terms, and execute promotions, ensuring brand visibility and profitability.

Fluent English and Chinese, 2+ years in FMCG sales, and a valid driving license are required for this role.