Assistant Sales Manager

William Grant & Sons Irish Manufacturing; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Private Healthcare

Dental cover

Health screenings

CPF pension

EAP

Life Assurance

Discretionary bonus

Product allowance

Charity funding

Learning resources

Generous holiday

Job summary

Scotch Whisky in Singapore seeks an On-Trade champion to lead the brand agenda in the local market. You will drive distribution, visibility and activation, collaborating with regional marketing to maximise opportunities and measure KPI performance across outlets, events and partnerships.

The role requires deep local market knowledge, a track record in brand-led activation, and the ability to manage budgets and CRM-backed outreach. A high-energy, customer-focused mindset is essential.

Responsibilities

• Achieve annual brand and individual objectives and share best practice.
• Leverage knowledge of the Singapore market to drive outcomes for WG&S and customers.
• Collaborate with regional Marketing to maximise opportunities and review KPI performance: Distribution, Visibility, Activation.
• Conduct regular reviews to ensure maximum effectiveness and appropriate coverage.
• Ensure CRM system is fully utilised with outlet data and visuals for every call.
• Contribute to an integrated marketing agenda that segments consumers appropriately.
• Be the High End On-Trade contact for events and relationship building.
• Manage brand budget to exceed team objectives.
• Support annual activation plan development with the team.

Skills

Market knowledge (Singapore)

Job description

To deliver strong commercial outcomes within relevant On-Trade outlets in conjunction with the KPIs that fall out of On-Trade brand plans. Be part of the journey of step changing the Singapore Distribution Company for the better and making it a strong/relevant player in the market. To be a member of the team contributing to the development and execution of the channel agenda in alignment with Brand Strategies specifically delivery against Distribution, Visibility & Activation.

Key responsibilities

• Achieve annual brand and individual objectives, creating a high performing culture and sharing best practice.
• Leveraging strong knowledge and experience of the Singapore market to drive on-going win-win outcomes for WG&S and customers.
• Work closely with the regional Marketing team to proactively maximise opportunities as well as review the performance of the team in all aspects of KPIs i.e. Distribution, Visibility & Activation.
• Conduct regular reviews to ensure maximum effectiveness and appropriate coverage is achieved.
• Ensure that the CRM system is fully utilised via the team with outlet data and visual imagery recorded in every call made.
• Contribute to and drive an ‘integrated marketing’ brand led agenda that segments consumers appropriately.
• Be the ‘High End On-Trade’ point of contact for the business attending events, building key relationships at appropriate events and activities.
• Manage brand budget for your area to exceed team objectives.
• Support the team in shaping the annual plan of activation and work closely with them to enable delivery.

Reward and benefits

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees (including dependents), dental cover and annual health screenings.
• Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Private Life Assurance and Total Permanent Disability cover.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.