On-Trade Beverages BDM – Singapore

Asahi Holdings Southeast Asia Sdn Bhd; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Asahi Holdings Southeast Asia Sdn Bhd is seeking a Business Development Manager, On-Trade in Singapore. You will lead hunting for new on-trade accounts, negotiate terms, and own the sales cycle end-to-end from prospecting to onboarding.

You will grow existing accounts, drive listings and promotions, monitor market trends, and deliver regular forecasts and reports. A minimum of 5 years in on-trade FMCG sales in Singapore and strong negotiation and relationship-building skills are required.

Qualifications

• Minimum 5+ years of on-trade FMCG sales experience.
• Experience in beverages sector preferred.
• Based in Singapore with excellent communication and relationship-building skills.

Responsibilities

• Win New Business (Hunting): Identify, target and secure high-potential on-trade outlets.
• Grow and Defend Existing Accounts: Own and grow assigned accounts with regular reviews and growth plans.
• Market & Competitive Intelligence: Stay ahead of on-trade trends and share insights to improve market share.
• Reporting & Execution: Prepare sales reports, forecasts, and pipeline updates.

Skills

On-trade sales

FMCG

Negotiation

Communication

Independent work

Job description

Asahi Holdings Southeast Asia Sdn Bhd is seeking a Business Development Manager, On-Trade in Singapore. You will lead hunting for new on-trade accounts, negotiate terms, and own the sales cycle end-to-end from prospecting to onboarding.

You will grow existing accounts, drive listings and promotions, monitor market trends, and deliver regular forecasts and reports. A minimum of 5 years in on-trade FMCG sales in Singapore and strong negotiation and relationship-building skills are required.