NPD & Marketing Strategist

BIDFOOD SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BIDFOOD SINGAPORE PTE. LTD. is seeking a NPD & Marketing Executive in Singapore to coordinate between sales, R&D chef, production and costing teams, driving responsive NPD and trade marketing that translates ideation into menu success.

You will oversee end-to-end product development, trade marketing execution, and sales support, coordinating with internal and external stakeholders to ensure timely launches and market impact.

Responsibilities

• Contribute to sales and ideation projects reflecting local market, customer positioning, seasonal fit, food cost and menu positioning.
• Collaborate with R&D chef on end-to-end product development from concept ideation to commercial launch, aligning with market needs and brand positioning.
• Coordinate with R&D, procurement and operations to validate feasibility of product concepts.
• Organize product testing and feedback sessions to refine concepts before launch.
• Conduct market research, consumer trend analysis, and competitive monitoring to identify opportunities.
• Maintain an ideation pipeline for fast proposals to LTO opportunities.
• Track NPD project timelines and deliverables, coordinating approvals and readiness.
• Participate in customer menu ideation presentations.
• Coordinate customer and internal R&D activities to create and develop new ideas.

Job description

BIDFOOD SINGAPORE PTE. LTD. is seeking a NPD & Marketing Executive in Singapore to coordinate between sales, R&D chef, production and costing teams, driving responsive NPD and trade marketing that translates ideation into menu success.

You will oversee end-to-end product development, trade marketing execution, and sales support, coordinating with internal and external stakeholders to ensure timely launches and market impact.