NPD & Marketing Executive

BIDFOOD SINGAPORE PTE. LTD.; Singapore; Presencial; SGD 60.000 - 90.000; Tempo integral

Resumo da vaga

BIDFOOD SINGAPORE PTE. LTD. is seeking a NPD & Marketing Executive in Singapore to coordinate between sales, R&D chef, production and costing teams, driving responsive NPD and trade marketing that translates ideation into menu success.

You will oversee end-to-end product development, trade marketing execution, and sales support, coordinating with internal and external stakeholders to ensure timely launches and market impact.

Responsabilidades

• Contribute to sales and ideation projects reflecting local market, customer positioning, seasonal fit, food cost and menu positioning.
• Collaborate with R&D chef on end-to-end product development from concept ideation to commercial launch, aligning with market needs and brand positioning.
• Coordinate with R&D, procurement and operations to validate feasibility of product concepts.
• Organize product testing and feedback sessions to refine concepts before launch.
• Conduct market research, consumer trend analysis, and competitive monitoring to identify opportunities.
• Maintain an ideation pipeline for fast proposals to LTO opportunities.
• Track NPD project timelines and deliverables, coordinating approvals and readiness.
• Participate in customer menu ideation presentations.
• Coordinate customer and internal R&D activities to create and develop new ideas.

Descrição da vaga

About the role

The BFI NPD & Marketing Executive is a key point of co-ordination between sales, R&D chef, production and costing teams to facilitate the responsive and efficient delivery of NPD products to customers. Combining ideation, innovation, trade marketing and sales support, this role directly influences sales outcomes where ideation comes alive on the menu.

Key responsibilities

New Product Development (NPD)

• Contribute directly to sales and customer ideation projects with ideas and refinements that reflect the local market, customer positioning, seasonal fit, food cost and menu positioning, skill level and promotional opportunity

• Work closely with R&D chef on end to end product development from concept ideation through commercial launch, ensuring alignment with market needs and review brand positioning

• Collaborate with R&D, procurement, and operations teams to validate technical and operational feasibility of product concepts

• Co-ordinate product testing and feedback sessions to refine product concepts before launch

• Conduct market research, consumer trend analysis, and competitive monitoring to identify product opportunities

• Maintain an ideation pipeline for fast proposals to LTO opportunities

• Maintain NPD project timelines, milestones, and deliverables, coordinating with internal and external stakeholders for approvals and NPD readiness

• Participate in customer menu ideation presentations

• Co-ordinate customer and internal R&D activities to create new ideas and develop concepts further.

Trade Marketing Execution

• Plan and execute trade marketing activities such as BFI Bidfood Connect presence, direct marketing, sampling, in-store activation, menu collaborations, brand licencing, NPD launch and retail promotional plans across various channels

• Develop and manage marketing collateral including e-catalogue, BFI website content, digital communications, and NDA readiness

• Develop and execute product training for BFS sales teams and customers as required.

• Support Bidfood marketing team as required for Bidfood corporate brand, social presence and Master brand activation in BFS customers channels.

• Secure optimal product placement and visibility with retail partners, and coordinate activation opportunities.

• Monitor competitor activities and category trends to identify growth opportunities.

Sales Engagement and Tenders

• Support the Sales team in the preparation and submission of tenders to key accounts

• Work with the Sales team to ensure marketing activity is fully understood by the sales team and the relevant training and supporting collateral is being fully utilised by the Sales and Customer Service teams.