MICE Marketing Lead — Destination Experiences

Resorts World Sentosa; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Resorts World Sentosa seeks a seasoned marketing leader to craft and execute integrated MICE strategies that position the resort as a premier destination for meetings, incentives, conferences and exhibitions. You will drive end-to-end campaigns, weaving in venues, hotels, attractions, dining and entertainment into compelling delegate experiences.

You will lead storytelling and content development across formats, partner with insights teams to optimize outcomes, and manage budgets to deliver

Qualifications

• Degree in Marketing, Business, Communications, Hospitality or related discipline.
• 7–10 years of marketing experience in tourism and/or destination marketing.
• Strong analytical, communication, interpersonal, and negotiation skills.
• Able to present ideas clearly and persuasively at individual and group levels.
• Critical thinker with creative problem-solving abilities.
• Good project management skills and keen attention to detail.
• Able to balance multiple simultaneous projects in a dynamic, fast-paced environment.

Responsibilities

• Lead development and execution of integrated MICE marketing strategies.
• Drive destination marketing initiatives to raise awareness, consideration and preference for Resorts World Sentosa among planners, associations and delegates.
• Create compelling marketing propositions integrating venues, hotels, attractions, dining and entertainment into differentiated MICE experiences.
• Develop destination narratives and creative content across video, social, thought leadership, written content and immersive formats.
• Partner with Consumer Insights and Digital Marketing to evaluate campaign effectiveness and translate insights into actionable strategies.
• Manage and optimize the marketing budget with ROI-focused reporting and data-driven adjustments.
• Collaborate with internal stakeholders and external partners to ensure alignment, transparency and results.

Skills

Strategy development

Campaign management

Storytelling

Stakeholder management

Budget management

Communication

Negotiation

Project management

Leadership

Education

Degree in Marketing, Business, Communications, Hospitality

Job description

Resorts World Sentosa seeks a seasoned marketing leader to craft and execute integrated MICE strategies that position the resort as a premier destination for meetings, incentives, conferences and exhibitions. You will drive end-to-end campaigns, weaving in venues, hotels, attractions, dining and entertainment into compelling delegate experiences.

You will lead storytelling and content development across formats, partner with insights teams to optimize outcomes, and manage budgets to deliver