Global MICE Marketing & Segment Strategy Lead

Singapore Tourism Board; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Singapore Tourism Board is seeking a seasoned marketer to lead end-to-end MICE marketing campaigns in a fast-paced environment. You will plan, execute, and analyze cross-channel activities to profile and drive Singapore as a top MICE destination.

Responsibilities include developing insights, coordinating with agencies, managing content across digital platforms, and delivering measurable outcomes within tight timelines.

Qualifications

• At least 3 years of marketing campaign planning, development and execution.
• Strong analytical skills using multiple data sources to derive insights.
• Ability to manage projects and collaborate with multiple stakeholders.
• Highly motivated, organised, and able to perform under tight timelines.
• Experience managing creative, social, PR agencies and vendors.
• Content marketing experience across videos, short and long form storytelling.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Develop and execute MICE global marketing activities grounded in target segment insights.
• Lead content across digital platforms and below-the-line formats with partners.
• Manage LinkedIn and EDM campaigns; coordinate with agencies and vendors.
• Create video case studies and web content for STB's MICE site VisitSingapore.com/MICE.
• Collaborate with STB MICE line units and regional offices for marketing assets.
• Support additional initiatives as required by the division.

Skills

Marketing strategy

Campaign planning

Data analysis

Project management

Stakeholder coordination

Content marketing

Social media

Job description

Singapore Tourism Board is seeking a seasoned marketer to lead end-to-end MICE marketing campaigns in a fast-paced environment. You will plan, execute, and analyze cross-channel activities to profile and drive Singapore as a top MICE destination.

Responsibilities include developing insights, coordinating with agencies, managing content across digital platforms, and delivering measurable outcomes within tight timelines.