Manager, Resort Marketing - MICE Marketing

Resorts World Sentosa; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Resorts World Sentosa seeks a seasoned marketing leader to craft and execute integrated MICE strategies that position the resort as a premier destination for meetings, incentives, conferences and exhibitions. You will drive end-to-end campaigns, weaving in venues, hotels, attractions, dining and entertainment into compelling delegate experiences.

You will lead storytelling and content development across formats, partner with insights teams to optimize outcomes, and manage budgets to deliver

Qualifications

• Degree in Marketing, Business, Communications, Hospitality or related discipline.
• 7–10 years of marketing experience in tourism and/or destination marketing.
• Strong analytical, communication, interpersonal, and negotiation skills.
• Able to present ideas clearly and persuasively at individual and group levels.
• Critical thinker with creative problem-solving abilities.
• Good project management skills and keen attention to detail.
• Able to balance multiple simultaneous projects in a dynamic, fast-paced environment.

Responsibilities

• Lead development and execution of integrated MICE marketing strategies.
• Drive destination marketing initiatives to raise awareness, consideration and preference for Resorts World Sentosa among planners, associations and delegates.
• Create compelling marketing propositions integrating venues, hotels, attractions, dining and entertainment into differentiated MICE experiences.
• Develop destination narratives and creative content across video, social, thought leadership, written content and immersive formats.
• Partner with Consumer Insights and Digital Marketing to evaluate campaign effectiveness and translate insights into actionable strategies.
• Manage and optimize the marketing budget with ROI-focused reporting and data-driven adjustments.
• Collaborate with internal stakeholders and external partners to ensure alignment, transparency and results.

Skills

Strategy development

Campaign management

Storytelling

Stakeholder management

Budget management

Communication

Negotiation

Project management

Leadership

Education

Degree in Marketing, Business, Communications, Hospitality

Job description

Marketing strategy and campaign development:

Lead the development and execution of integrated MICE marketing strategies that position Resorts World Sentosa as a leading destination for meetings, incentives, conferences and exhibitions. Drive destination marketing initiatives that strengthen awareness, consideration and preference for RWS among corporate planners, associations, incentive buyers, trade partners and delegates.

Campaign management and execution:

Create compelling marketing propositions that integrate venues, hotels, attractions, dining and entertainment offerings into differentiated MICE experiences. Design marketing initiatives that enhance the end-to-end delegate journey, encouraging delegates to engage with and experience the resort beyond the event itself.

Storytelling and creativity:

Lead the development of compelling destination narratives and creative content that bring the MICE delegate experience at RWS to life. Manage the conceptualisation and production of content across multiple formats, including video, social media, thought leadership, written content, presentations and immersive digital experiences.

Consumer-led marketing leveraging market research & consumer insights:

Partner with Consumer Insights and Digital Marketing teams to evaluate campaign effectiveness, conversion performance and audience engagement. Translate insights into actionable strategies that strengthen the delegate journey, improve marketing effectiveness and deliver against business and brand objectives.

Budget Management & Optimization:

Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI. Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.

Stakeholder Management & Cross functional collaboration:

Build and maintain strong relationships with internal stakeholders, including MICE Sales, Partnerships, Events and other Business Units as well as external stakeholders to ensure alignment and support for marketing initiatives. Effectively communicate marketing strategies, goals and results to stakeholders , ensuring transparency and collaboration.

Job Requirements:

• Degree in Marketing, Business, Communications, Hospitality or related discipline.
• 7-10 years of experience of marketing experience with strong knowledge and relevant experience in tourism industry and/or destination marketing
• Possess strong analytical, communication, interpersonal, and negotiation skills
• Able to present ideas clearly and persuasively at an individual and group level
• Critical thinker and creative problem solver
• Good project management skills and keen attention to details
• Able to work in a dynamic and fast-paced environment with ability to balance multiple simultaneous projects
• Driven individual with capacity to lead and motivate team members