MarTech Orchestration Product Owner: Personalization&Growth

DBS Bank; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DBS Bank Asia Central is seeking a Marketing and Communications leader to own the strategy and delivery of enterprise MarTech orchestration platforms. You will collaborate with Marketing, Technology, Data, Analytics, and country teams to enable personalised customer engagement and improve marketing performance.

You will define the product vision and roadmap, lead Agile teams, translate stakeholder needs into user stories, govern campaigns, and pursue continuous improvement using data,

Qualifications

• Bachelor’s degree in marketing, business, IT, engineering, or related field.
• Experience in MarTech, campaign orchestration, product ownership, or marketing platform delivery.
• Ability to lead cross-functional Agile teams and manage complex technology initiatives.
• Understanding of customer journeys, data integration, analytics, and campaign operations.
• Experience with MarTech platforms, cloud integrations, APIs, and AI-enabled marketing would be an advantage.

Responsibilities

• Define and manage the MarTech platform product vision, roadmap, and success metrics.
• Engage stakeholders to translate needs into user stories and delivery plans.
• Lead Agile teams through design, development, testing, deployment, and review.
• Drive platform integration, governance, and adoption of campaign processes.
• Apply data, automation, and AI to improve personalisation and marketing productivity.
• Monitor performance, risks, and business value delivered.

Job description

DBS Bank Asia Central is seeking a Marketing and Communications leader to own the strategy and delivery of enterprise MarTech orchestration platforms. You will collaborate with Marketing, Technology, Data, Analytics, and country teams to enable personalised customer engagement and improve marketing performance.

You will define the product vision and roadmap, lead Agile teams, translate stakeholder needs into user stories, govern campaigns, and pursue continuous improvement using data,