VP of AdTech Platform & Performance Marketing

DBS; Singapore; Sur place; SGD 350 000 - 520 000; Plein temps

Résumé du poste

DBS Asia Central is seeking a hands-on SVP/VP to lead the AdTech and Performance Marketing Platforms within Marketing & Communications. You will shape the platform strategy, drive API-enabled solutions, and partner with Tech and Data teams to improve measurement and control.

You will build a hybrid operating model, reduce agency dependency, and deliver measurable business outcomes across DBS markets with a strong emphasis on data-driven decision making.

Qualifications

• 12+ years in performance marketing, AdTech or digital platform leadership.
• Deep knowledge of paid media platforms and API-based integrations.
• Experience defining requirements for AI-enabled marketing capabilities and scalable data solutions.
• Proven ability to design or govern in-house/hybrid operating models.

Responsabilités

• Define the target operating model for an in-house paid digital media capability.
• Own DBS-owned ad tech platform architecture, access controls and measurement.
• Translate marketing needs into API/data specifications and production-ready designs.
• Lead cross-functional teams across Marketing, Tech and Data to deliver platform capabilities.
• Oversee audience activation, bidding strategies and performance optimisation.
• Govern AdOps standards, tagging, and data pipelines with agencies and markets.
• Drive governance, investment cases and measurable business outcomes.

Connaissances

Leadership

Strategy & Roadmap

AdTech expertise

Cross-functional collaboration

AI/ML product knowledge

Outils

Google Ads API

Meta Marketing API

LinkedIn Advertising API

GA4

Google Tag Manager

Server-side tagging

AppsFlyer

Tealium

Description du poste

DBS Asia Central is seeking a hands-on SVP/VP to lead the AdTech and Performance Marketing Platforms within Marketing & Communications. You will shape the platform strategy, drive API-enabled solutions, and partner with Tech and Data teams to improve measurement and control.

You will build a hybrid operating model, reduce agency dependency, and deliver measurable business outcomes across DBS markets with a strong emphasis on data-driven decision making.