AVP, Marketing Tech Platform & Analytics Operations

DBS Bank; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

DBS Bank, a leading financial services group in Asia, seeks a Marketing Technology professional to manage the day-to-day operation, governance and adoption of its marketing platform ecosystem in DBS Asia Central Singapore. You will ensure platforms are reliable, properly governed and used to activate campaigns, measure performance and report on results across paid and owned channels.

You will work with cross-functional teams to translate business needs into platform requirements and drive

Qualifications

• 5+ years of experience in Marketing Technology or related fields.
• Experience in digital measurement, tagging, and attribution.
• Hands-on operation of marketing analytics platforms on web and mobile.
• Strong governance, risk, and vendor management capabilities.

Responsibilities

• Own day-to-day operation, governance and service management of marketing platforms.
• Ensure tagging, tracking, attribution, and measurement standards across journeys.
• Drive platform adoption through training and stakeholder engagement.
• Coordinate business requirements and prioritisation with technology teams.
• Monitor platform health and performance; identify process improvements.

Skills

Marketing technology

Digital analytics

Campaign operations

Platform governance

Vendor management

Stakeholder management

Requirements translation

Training & enablement

Job description

DBS Bank, a leading financial services group in Asia, seeks a Marketing Technology professional to manage the day-to-day operation, governance and adoption of its marketing platform ecosystem in DBS Asia Central Singapore. You will ensure platforms are reliable, properly governed and used to activate campaigns, measure performance and report on results across paid and owned channels.

You will work with cross-functional teams to translate business needs into platform requirements and drive