Marketing Supervisor/ Senior Executive

RECRUIT LYNC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RECRUIT LYNC PTE. LTD. in Singapore is seeking a B2B marketing specialist to plan and run lead-generation campaigns, track results and identify promising markets. You will build reports to help the sales engineers decide where to focus.

You'll organise data from SAP and internal systems, create Excel reports and Power BI dashboards, maintain CRM records, and collaborate with customers, sales engineers and the Japan HQ to prioritise opportunities.

Qualifications

• Bachelor’s degree or higher.
• At least four years of marketing or technical/sales experience in engineering.
• Proficiency in Excel for data analysis and reporting.
• Ability to translate data insights into actions and priorities; collaborate with customers and HQ in Japan.

Responsibilities

• Plan and run lead-generation campaigns and review results.
• Research opportunities in semiconductors, robotics, biomedical tech, and EVs.
• Organise data from SAP and internal systems; build Excel reports and Power BI dashboards.
• Keep CRM records accurate and expand the database with new contacts.
• Coordinate sales administration, set priorities, and follow up on actions.

Skills

Lead generation

Data analysis

Stakeholder communication

Team guidance

Education

Bachelor's degree

Tools

Power BI

Tableau

SAP

Excel

Power Automate

Job description

In this B2B marketing role, you'll plan and run campaigns to generate leads for the sales team. You'll track which campaigns bring in enquiries, investigate promising markets and build reports that help sales engineers decide where to focus.

Key responsibilities

• Plan and run lead-generation campaigns. Review the results, investigate what influenced performance and use your findings to improve the next campaign.
• Research sales opportunities in sectors such as semiconductors, robotics, biomedical technology and electric vehicles, as well as at research institutions.
• Organise sales and customer data from SAP and internal systems. Build and maintain Excel reports and Power BI dashboards that help the sales team identify opportunities and set priorities.
• Keep customer records accurate in the CRM system and identify ways to expand the database with relevant business contacts.
• Clarify customers' needs when an enquiry provides limited information and connect each customer with the appropriate sales engineer.
• Coordinate the daily work of sales administration staff, set priorities and follow up on agreed actions.

Requirements

• A bachelor's degree or higher.
• At least four years of experience in marketing or in a technical or sales role within the engineering field.
• Proficiency in Microsoft Excel for organising data, analysing results and preparing reports.
• Ability to combine data analysis with feedback from customers and colleagues to explain results and recommend action.
• Ability to guide colleagues, communicate priorities clearly and work with customers, sales engineers and the headquarters team in Japan.

Preferred skills

• Experience building dashboards in Power BI or Tableau is an advantage. Familiarity with Microsoft Power Automate is also useful.