Marketing Executive/ Senior Executive (Central) - WCDT

wecruit pte. ltd.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

wecruit pte. ltd. is seeking a marketing professional to lead and execute initiatives that drive measurable business results in a B2B environment. You will plan campaigns, ensure accurate execution, and coordinate across teams to maximise impact.

A background in data analysis, Excel, Power BI/Tableau, and strong English communication is essential. This role offers opportunities to influence strategy and grow through lead generation and campaign optimization in Singapore.

Qualifications

• Bachelor's degree in marketing, business or related discipline.
• 3–6 years of B2B marketing experience with lead generation.
• Proven ability to plan, execute campaigns and measure outcomes.

Responsibilities

• Develop and execute marketing initiatives with measurable results.
• Strategically plan campaigns to maximise effectiveness and growth.
• Ensure accurate execution and coordination of campaigns.
• Monitor performance via data analysis and suggest improvements.
• Identify opportunities using performance metrics and market feedback.
• Conduct market research to identify new business opportunities.
• Manage CRM data and grow the customer base.
• Engage customers by phone, email, and meetings to assess needs and propose solutions.
• Support sales by preparing reports and analyzing performance.

Skills

Microsoft Excel

Power BI

Tableau

Power Automate

English communication

Education

Bachelor's Degree in Marketing/Business

Tools

CRM software

Job description

Job Description

• Develop and execute marketing initiatives with a strong focus on achieving measurable business results, operational efficiency, and market impact.
• Plan marketing activities strategically to maximise effectiveness and generate sustainable business growth.
• Ensure the smooth and accurate execution of marketing campaigns, including proper coordination, communication, and information management.
• Monitor campaign performance through data analysis, evaluate outcomes objectively, and recommend continuous improvements.
• Identify key improvement opportunities by analysing performance metrics and market feedback to optimise future marketing strategies.
• Conduct market research to identify new business opportunities and assess growth potential within existing and emerging industries, including Research Institutions, Robotics, Biomedical, and Electric Vehicles.
• Manage and maintain the integrity of the company's CRM database while identifying opportunities to expand and strengthen the customer base.
• Engage with customers via phone, email, and face-to-face meetings to understand their needs and recommend suitable products or solutions.
• Support the sales team by preparing reports, analysing sales performance to uncover business opportunities, and providing administrative support when required.

Requirements

Skills

• Proficient in Microsoft Excel, with strong analytical and reporting capabilities.
• Familiarity with Power BI, Tableau, or Microsoft Power Automate is an added advantage.
• Excellent command of spoken and written English, with the confidence to communicate effectively with customers and prospects via phone, email, and face-to-face interactions.

Experience & Qualifications

• Bachelor's Degree in Marketing, Business, or a related discipline.
• 3-6 years of relevant marketing experience, preferably within a B2B environment.
• Proven track record in lead generation, marketing campaign planning and execution, and driving successful marketing initiatives.
• Demonstrated leadership potential with the ability to influence sales strategies, prioritise initiatives, and drive execution across teams.

Personal Attributes

• Proactive and resourceful, with a passion for identifying opportunities to improve sales performance and business growth.
• Naturally curious and analytical, with a desire to understand the root causes behind outcomes and continuously seek improvements.
• Purpose-driven and strategic, consistently questioning the rationale behind actions to ensure meaningful results.
• Customer-focused with exceptional service standards, capable of anticipating customer needs and delivering outstanding support.
• Self-motivated, hands-on, and able to take initiative with minimal supervision.
• Highly meticulous and detail-oriented, committed to accuracy and excellence by thoroughly reviewing completed work.
• Results-oriented, organised, and capable of managing multiple priorities in a fast-paced environment.