Marketing Strategy Director

TEMBUSU INSTITUTE PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

TEMBUSU INSTITUTE PTE. LTD. in Singapore seeks a senior marketing and admissions leader to drive international student recruitment, focusing on Mainland China.

You will oversee partnerships with education agents and schools, and manage multi-channel campaigns across digital and offline channels to boost enrolment and brand reach. The ideal candidate has 8–10 years in higher education marketing or recruitment, strong B2B collaboration experience, and fluent English and Mandarin.

Qualifications

• 8–10 years' experience in marketing, business development, or student recruitment within higher/private education.
• Proven success in Mainland China education market with education agent and school networks.
• Strong experience in B2B partnership development and corporate collaboration.
• Good understanding of Singapore's private education sector (EduTrust/CPE).
• Excellent strategic planning, negotiation, communication, and presentation skills.
• Bilingual in English and Mandarin (spoken and written).

Responsibilities

• Develop and execute international student recruitment strategies, with a strong focus on the Mainland China market.
• Build and manage partnerships with education agents, schools, and recruitment channels.
• Lead digital and offline marketing campaigns (e.g. WeChat, Xiaohongshu, education fairs, seminars, webinars).
• Drive student enrolment from lead generation through to conversion.
• Establish strategic partnerships with corporate organisations and industry partners.
• Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
• Strengthen Tembusu Institute's brand visibility and market presence.
• Lead, coach, and develop the Marketing & Admissions team.
• Monitor marketing performance, industry trends, competitor activities, and optimise ROI.

Skills

Strategic planning

Negotiation

Communication

Presentation

Bilingual English Mandarin

Education

Bachelor's degree in Marketing/Business/Education Management

Master's degree preferred

Job description

Key Responsibilities

• Develop and execute international student recruitment strategies, with a strong focus on the Mainland China market.
• Build and manage partnerships with education agents, schools, and recruitment channels.
• Lead digital and offline marketing campaigns (e.g. WeChat, Xiaohongshu, education fairs, seminars, webinars).
• Drive student enrolment from lead generation through to conversion.
• Establish strategic partnerships with corporate organisations and industry partners.
• Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
• Strengthen Tembusu Institute's brand visibility and market presence.
• Lead, coach, and develop the Marketing & Admissions team.
• Monitor marketing performance, industry trends, competitor activities, and optimise ROI.

Requirements

• Bachelor's Degree in Marketing, Business, Education Management or related discipline (Master's Degree preferred).
• Minimum 8–10 years' experience in marketing, business development, or student recruitment within the higher/private education sector.
• Proven success in the Mainland China education market, with strong education agent and school networks.
• Strong experience in B2B partnership development and corporate collaboration.
• Good understanding of Singapore's private education sector (EduTrust/CPE).
• Excellent strategic planning, negotiation, communication, and presentation skills.
• Bilingual in English and Mandarin (spoken and written).