Country Manager (China)

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE PTE. LTD. seeks a senior roles lead to drive partnerships and international student recruitment in the China market. The role focuses on building strong agency networks, leading campaigns, and representing MDIS at events in Singapore and China.

Responsibilities include digital marketing collaboration, strategic partnerships, and data-driven performance reviews, with close coordination with admissions and regulatory compliance teams.

Qualifications

• Bachelor’s degree in Marketing, International Business, or related field.
• 5+ years in private education recruitment with China market experience.
• Proven ability to run recruitment campaigns and digital marketing.
• Established China market relationships and channels preferred.
• Fluent English and Mandarin both written and spoken.

Responsibilities

• Build and maintain relationships with student recruitment agencies, institutions and key accounts for international China recruitment.
• Lead student recruitment and marketing campaigns to boost engagement and enrolments.
• Represent the institute at recruitment events in Singapore and China.
• Collaborate with Marketing to plan localized digital campaigns for China market.
• Identify new collaboration opportunities to expand MDIS’s China presence.
• Regularly evaluate recruitment/marketing effectiveness and report outcomes.
• Coordinate with admissions and other departments to streamline processes.
• Organize workshops and campus tours for agents, students and parents.
• Provide clear updates to students and parents on initiatives and changes.
• Stay updated on Edutrust/CPE and other compliance requirements.

Job description

Responsibilities:

• Partnership Development: Build and maintain strong relationships with student recruitment agencies, educational institutions, and key accounts to establish a robust pipeline for international student recruitment in the China market.
• Recruitment and Marketing Campaigns: Lead student recruitment and marketing initiatives to increase brand awareness, drive engagement, and convert leads into enrolments, achieving targeted recruitment goals.
• Event Representation: Represent the institute at recruitment events and fairs in both Singapore and China, promoting programs and opportunities.
• Collaborative Marketing Efforts: Work with the Marketing and Communications team to plan and execute localized digital campaigns, recruitment initiatives, and marketing events tailored to the China market.
• Strategic Partnerships: Identify and develop new collaboration opportunities to enhance MDIS’s presence and reach within the China market.
• Performance Analysis: Regularly evaluate and report on the effectiveness of recruitment and marketing strategies, offering data-driven insights and updates on outcomes.
• Internal Coordination: Collaborate with student admissions and other departments to streamline processes for engaging with prospective students, alumni, and partners.
• Workshops and Campus Tours: Organize workshops and campus familiarization tours for agents, prospective students, and parents to showcase the institute’s offerings.
• Communication: Ensure clear and timely updates to students and parents regarding newinitiatives, operational changes, and other relevant administrative matters.
• Regulatory Compliance: Stay updated on legal and compliance requirements, ensuring adherence to standards set by Edutrust/CPE and other governing bodies.

Job requirement:

• Educational Qualification: A recognized bachelor’s degree in Marketing, International Business, or a related field.
• Experience: At least 5 years of experience in the private education sector, with a strong focus on student recruitment and expertise in the China market.
• Proven Expertise: Demonstrated success in managing recruitment campaigns, particularly with a focus on digital marketing strategies.
• Market Knowledge: Established relationships and recruitment channels within the China market are highly preferred.
• Language Proficiency: Excellent written and verbal communication skills in both English and Mandarin.