Marketing Specialist, APAC - B2B Software

Wolters Kluwer N.V.; Shenton Way; Hybrid; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation package

Medical coverage for you and your 가족

Flexible working hours

Work-from-Anywhere options

Learning & development opportunities

Paid annual leave

Well-being program

Global organization with strong brand

Job summary

Wolters Kluwer is seeking a Marketing Specialist, APAC for its flagship B2B SaaS portfolio, based in Singapore with hybrid work arrangements. You will collaborate with APAC and ME Sales leaders to develop and execute quarterly and annual marketing plans, ensuring regional initiatives align with global priorities.

You will implement ABM campaigns, work with content and product marketing to tailor messaging, and measure KPIs to drive growth.

Qualifications

• 3+ years of B2B marketing experience in software/SaaS.
• Experience with marketing automation and CRM platforms.
• Strong English communication and project management skills.
• Ability to travel across APAC ~30%.

Responsibilities

• Develop and execute APAC field marketing plans aligned with business objectives.
• Lead ABM campaigns across emails, webinars, events, landing pages and digital ads.
• Collaborate with content and product marketing to craft tailored messaging.
• Coordinate with local sales teams and partners to align marketing and sales efforts and track KPIs.

Skills

B2B Marketing

Marketing Automation

CRM Platforms

Project Management

Stakeholder Collaboration

Travel Readiness

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

We're looking for a Marketing Specialist, APAC for our flagship B2B SaaS software portfolio. You will report to the Marketing Director. You will collaborate closely with APAC and Middel East Sales leaders to develop and execute quarterly and annual marketing plans, ensuring regional initiatives align with global marketing priorities and support business growth objectives. This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements, working from home 3 days per week).

About the role

Develop and execute a field marketing plan in line with overall business objectives for the APAC region. Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns. Implement comprehensive ABM campaigns, covering emails, nurturing, webinars, events, landing pages, and digital advertising, to drive lead generation and support sales efforts. Collaborate closely with the content and product marketing team to craft compelling and personalized materials, ensuring messaging resonates with the target audience. Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders. Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement.

About You

• 3+ years of B2B marketing experience; experience in a software, SaaS, cloud, or technology company is highly preferred.
• Experience with marketing automation and CRM platforms (e.g., Marketo, Eloqua, HubSpot, Salesforce) is highly preferred.
• Strong English communication, project management, and organizational skills.
• Proven ability to collaborate across teams and influence stakeholders.
• Results-driven mindset with a focus on measurable business outcomes.
• Ability to travel across APAC, with approximately 30% travel required.

About Us

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180countries, maintains operations in over 40 countries, and employs approximately21,100 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. More at www.wolterskluwer.com. We believe that great people deserve great support. You’ll enjoy:

• Competitive compensation package
• Medical coverage for you and your family
• Flexible working hours and Work-from-Anywhere options to support better work-life balance
• Learning & development opportunities to grow your career
• Paid annual leave and volunteer time off
• A comprehensive wellness program
• A stable, global organization with strong market recognition and continuous innovation

Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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