Social Media Manager

National University Of Singapore; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

National University Of Singapore—NUS Business School is seeking a strategic and creative Social Media Manager to lead our social media presence across LinkedIn, Instagram, Facebook, X/Twitter, TikTok, and YouTube. You will develop and execute social media strategies, create engaging content, grow our audience, and drive brand awareness and conversions.

The role requires coordinating across channels, maintaining a consistent voice, and staying current with trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 6+ years experience managing social media for a brand or organization, preferably in B2C, education, or professional services.
• Adept at copywriting and tailoring messages and visual assets for targeted marketing purposes. Strong proficiency in written and spoken English.
• Strong written and visual storytelling skills; experience creating content for LinkedIn, Instagram, and at least one short-form video platform.
• Proficiency with social-management tools, analytics, and design/video editing tools.
• Data-driven mindset with ability to interpret reports and adjust strategy.
• Excellent communication, collaboration, and time-management skills; able to juggle multiple platforms and deadlines.

Responsibilities

• Strategy & Planning: Develop and implement a social media strategy aligned with goals.
• Content Creation & Management: Create content (text, images, short videos, carousels) tailored to each platform.
• Publishing & Community Management: Schedule posts and engage with comments and messages.
• Analytics & Reporting: Track KPIs and translate insights into action plans.
• Brand & Reputation Management: Monitor sentiment and ensure policy compliance.
• Others: Support school events and other responsibilities as assigned.

Skills

Copywriting

Content strategy

English proficiency

Multi-platform marketing

Time management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Hootsuite

Sprout Social

Buffer

Meta Business Suite

LinkedIn Analytics

Google Analytics

Canva

CapCut

Job description

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/.

Job De ion

The incumbent will play a key role in enhancing the global brand and reputation of NUS Business School as a leading world-class university for business education, thought leadership and research. He/she will undertake the key responsibility of enhancing and driving social media executions to create engagements and resonance with target audiences in key markets, thereby creating positive perceptions and top of mind recall in the digital space.

About the Role:

We are looking for a strategic and creative Social Media Manager to lead our social media presence across key platforms (e.g., LinkedIn, Instagram, Facebook, X/Twitter, TikTok, YouTube). You will develop and execute social media strategies, create engaging content, grow our audience, and help drive brand awareness, engagement, and conversions.

Key responsibilities include:

Strategy & Planning

• Develop and implement a social media strategy aligned with overall business and marketing goals
• Define target audiences, platform‑specific approaches, messaging guidelines, content pillars, and posting calendars

Content Creation & Management

• Conceptualise, write, and produce original content (text, images, short videos, carousels, stories, etc.) tailored to each platform
• Maintain a consistent brand voice, tone, and visual identity across all social channels
• Stay up to‑date with emerging social‑media trends, algorithms, formats, and tools
• Recommend new channels, features, or formats (e.g., Reels, live‑streaming, Communities) to keep our presence fresh and relevant

Publishing & Community Management

• Schedule and publish posts using social‑media tools (e.g., Meta Business Suite, LinkedIn, X, TikTok, scheduling platforms)
• Monitor comments, messages, and mentions; respond promptly and professionally to build community and handle queries

Analytics & Reporting

• Track KPIs such as reach, engagement, follower growth, click‑through rates, leads, and conversions
• Prepare regular reports and translate insights into action plans to optimise campaigns and content

Brand & Reputation Management

• Monitor brand sentiment and potential issues on social media and elevate as needed
• Ensure all social‑media activity complies with internal policies, data‑privacy rules, and platform terms

Others

• Support school-level events such as the annual commencement ceremonies
• Other duties as assigned by the management

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
• At least 6 years experience managing social media for a brand or organisation, preferably in B2C, education, or professional services
• Adept at copywriting and customising the messages and visual assets for targeted marketing purposes. Strong proficiency in spoken and written English is required
• Strong written and visual‑storytelling skills; experience creating content for LinkedIn, Instagram, and at least one short‑form video platform
• Proficiency with social‑management tools (e.g., Hootsuite, Sprout Social, Buffer), analytics (Meta Business Suite, LinkedIn Analytics, Google Analytics), and design/video editing tools (Canva, CapCut, etc.)
• Data‑driven mindset with ability to interpret reports and adjust strategy
• Excellent communication, collaboration, and time‑management skills, with ability to juggle multiple platforms and deadlines