Sales & Marketing Assistant

EQUISTAR INTERNATIONAL COLLEGE PTE.LTD.; Singapore; On-site; SGD 29,000 - 42,000; Full time

Job summary

EQUISTAR INTERNATIONAL COLLEGE PTE.LTD. is seeking a Marketing Assistant to support planning and execution of campaigns, content creation across Xiaohongshu (RED), WeChat platforms and Douyin, and to assist with materials for student recruitment and campus events.

The role involves coordinating with multiple departments, maintaining databases, and contributing to engaging digital content and promotional activities in a fast-paced environment.

Qualifications

• Diploma or degree in Marketing, Business, Communications, Media, Sales, or related discipline.
• Experience in sales, marketing, digital marketing, student recruitment, customer service, or education is an advantage.
• Good communication and interpersonal skills with prospective students, parents, partners and internal stakeholders.
• Proactive, outgoing and comfortable with sales follow-up, lead generation and customer engagement.
• Strong organisational and administrative skills with multi-tasking and deadline management.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin is a plus.
• Knowledge of Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro or similar tools is helpful.

Responsibilities

• Assist the Sales & Marketing team in planning and executing marketing campaigns, promotions, student recruitment initiatives, and events.
• Support creation, editing and publishing of marketing content across digital platforms including Xiaohongshu, WeChat Channels, WeChat Official Account, and Douyin.
• Help produce short-form videos, posters, brochures, presentations and other marketing materials for programmes and campus activities.
• Assist the Sales team in following up with prospective students and inquiries, arrange appointments, and coordinate campus visits.
• Maintain prospective student databases, enquiry records, and follow-up status for accurate reporting.
• Prepare marketing materials, programme information, quotations, and promotional packages for recruitment and sales activities.
• Coordinate with internal departments, staff, students, partners and vendors to support campaigns and events.
• Organise open houses, education fairs, exhibitions, school visits, seminars, workshops and recruitment events.
• Monitor social media trends and provide ideas to improve content and audience engagement.
• Organise and repurpose photos, videos, testimonials and marketing assets for use across channels.
• Track campaign results and engagement to evaluate effectiveness.
• Maintain consistent brand identity across digital and print materials and ensure accuracy and professionalism.

Skills

Marketing campaigns

Content creation

Social media management

Communication skills

Lead follow-up

Branding & visuals

Education

Marketing/Business degree

Tools

Canva

Adobe Photoshop

CapCut

Adobe Premiere Pro

Job description

Job Responsibilities

1. Assist the Sales & Marketing team in the planning and execution of marketing campaigns, promotional activities, student recruitment initiatives, and college events.


2. Support the creation, editing, and publishing of marketing content across the college’s digital platforms, including Xiaohongshu (RED), WeChat Channels, WeChat Official Account, Douyin, and other relevant social media platforms.


3. Assist in producing short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for academic programmes, campus events, student activities, and student recruitment campaigns.


4. Support the Sales team in following up with prospective students and enquiries, including responding to basic enquiries, providing programme information, arranging appointments, and coordinating campus visits or consultations.


5. Assist in maintaining and updating prospective student databases, enquiry records, lead information, and follow-up status to ensure accurate and timely reporting.


6. Assist with the preparation of marketing materials, programme information, presentations, quotations, promotional packages, and other documents required for student recruitment and sales activities.


7. Coordinate with internal departments, academic staff, students, external partners, and vendors to support marketing campaigns, events, student recruitment activities, and promotional initiatives.


8. Assist in organising and supporting open houses, education fairs, exhibitions, school visits, seminars, workshops, student recruitment events, and other promotional activities.


9. Monitor social media platforms and digital marketing trends, particularly those relevant to the education and international student market, and provide ideas for improving content and audience engagement.


10. Assist in organising, reviewing, and repurposing photos, videos, testimonials, student success stories, and other marketing assets for use across different promotional channels.


11. Track and report basic marketing activities, campaign results, enquiries, leads, and engagement performance to support the team in evaluating marketing effectiveness.


12. Maintain a consistent brand identity across digital and print marketing materials and ensure all published content is accurate, professional, and aligned with the college’s communication standards.


13. Perform general administrative and coordination duties related to Sales & Marketing activities and undertake other duties as assigned by the Management.

Requirements

Diploma or Degree in Marketing, Business, Communications, Media, Sales, or a related discipline.

Prior experience in sales, marketing, digital marketing, student recruitment, customer service, or education will be an advantage.

Good communication and interpersonal skills, with the ability to communicate confidently with prospective students, parents, partners, and internal stakeholders.

Proactive, outgoing, and comfortable with sales follow-up, lead generation, customer engagement, and relationship building.

Good organisational and administrative skills, with the ability to manage multiple tasks and meet deadlines.

Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.

Familiarity with social media platforms such as Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin will be an advantage.

Basic to intermediate knowledge of Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro, or other content creation tools will be an advantage.

Strong interest in digital marketing and current social media trends, with the ability to identify and propose ideas for engaging content.

Strong attention to detail and a good sense of presentation, branding, and visual communication.

Able to work independently as well as collaboratively in a fast-paced environment.

Candidates with experience in education, private education, international education, study abroad, student recruitment, or the digital media industry will have an added advantage.