- Build and own trade marketing plans with commercial leaders, setting and delivering clear targets for campaigns and key franchises, aligned to global brand strategy
- Plan and run 360° launches and promotions, including retailer activations, outposts and PR events, covering forecasting, allocation, VM, pricing logic and digital integration
- Develop trade and promotional strategies by occasion and sub-region, grounded in pricing architecture, competitive landscape and consumer behaviour
- Set success metrics and ROI targets upfront for every activation and track performance closely
- Lead joint business planning with retail partners alongside the commercial team
- Own the full Asia travel retail marketing budget, working with Finance and budget owners to keep spend tightly controlled (POSM, rebates, events)
- Work with Demand Planning on accurate forecasts for novelties, travel retail exclusive assortments, GWPs and sampling
- Align with the VM team on timely VMD changes, in line with animation calendars and brand guidelines
- Run monthly, quarterly and annual business reviews and deep dives on SKU productivity, franchise contribution, campaign ROI and promotion effectiveness
- Spot opportunities, risks and trends by sub-region through competitive and retailer analysis
- Partner with the Digital and E-commerce teams on retailer platform plans and campaign evaluation
- Mentor team members and build strong relationships with Finance, agencies, brand holders and retailers
Data provided is for recruitment purposes only
www.ambition.com.sg
EA Registration Number: R22104385
Business Registration Number: 200611680D. Licence Number: 10C5117