Senior Area Manager, TR KR, HKMO & SEA

lvmh fragrances and cosmetics (singapore) pte ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LVMH Fragrances and Cosmetics (Singapore) Pte Ltd is seeking a Senior Area Manager for Travel Retail to drive commercial performance, brand equity, and operational excellence across KR, HKMO and SEA travel retail doors including airports and duty‑free stores. You will lead business development, retail execution, and partnerships with global operators.

You will own the P&L, guide sales growth and market share, and oversee retail excellence, e-retail, and merchandising efforts while managing a

Qualifications

• Requires 7–8 years of experience in beauty/retail or related field.
• Strong negotiation, analytical, and numeric skills.
• Regional expertise in Korea, Hong Kong/Macau, SEA markets and retail operations.

Responsibilities

• Drive sales development and brand equity to hit sales, market share and profitability targets.
• Own P&L, manage costs, and review monthly profitability and targets.
• Develop & manage long-term strategic relationships with accounts; coordinate cross-regional initiatives.
• Lead retail excellence across POS and boutiques with omnichannel ambitions and digital tools.
• Collaborate with Marketing on 360 launch plans, trade plans, incentives and media.
• Oversee e-retail strategy and cross‑department campaigns for timely content and activations.
• Lead and develop a team of office and front-line staff; build career paths and training plans.

Skills

Negotiation

Analytical skills

Numerical savvy

Regional experience

Job description

Role Summary

The Senior Area Manager for Travel Retail is responsible for driving commercial performance, brand equity, and operational excellence across a portfolio of travel retail doors (airports, downtown duty‑free stores) in the KR, HKMO, SEA region. This role oversees business development, retail execution (offline & online),team leadership and partnerships with global travel retail operators.

Commercial & Brand Development

• Drive sales development, brand equity by achieving sales, market share and profitability targets
• Ensure the brand plans are being implemented within corporate guidelines and yet to ensure the highest standards of retail & operational excellence to drive growth & equity
• Identify actions and new opportunities for profitable growth in key doors & emerging markets
• Devise yearly brand investment plan and amplification strategy to build our market leadership in terms of image, visibility, and luxury client experience
• Negotiate trade terms, space allocation, assortment and pricing
• Provide monthly sell out reports & market analysis, YTG action plans.

P&L Responsibility

• Full ownership of the P&L, preparation, presentation to management, monthly expenses and profitability review
• Managing and analyzing P&L and profit center, defining sell in/sellout targets
• Take accountability for customer P&L and sell-in/ sell-out target achievements

Account Relationship Management

• Develop & manage long term, strategic relationships with all accounts
• Drive retailer insights, work side‑by‑side with retailer on strategic projects and cross regional developments on consumer demands
• Coordinate local teams to respond quickly to day to day requests to ensure close collaboration

Retail Excellence

• Accelerate in retail excellence for all Point of Sales & boutiques thru implementation of digital tools to improve efficiency & ways of working. This is part of our long term ambition of building an omnichannel shopping experience for our clients.
• Work closely with retail team to deep dive and map out store/boutique operational process, consumer experience, frontline workflows and productivity. Identify improvement opportunities and project manage recommendations.
• Ensure consistency of new process implementation and best practice sharing between countries.

Marketing &Merchandising

• Work closely with Regional Marketing to ensure the execution of all touch points of 360 launch plans (training, trade plan, incentives, media)
• Proposing and implementing a detailed sales/marketing/trade plan per customer
• Monitor competitive activity and trends in markets, customers, products, prices, and channels

E-Retail

• Ensure the eCommerce strategy is rolled out complying with brand guidelines
• Coordinate between internal departments, retailer and agency for campaign executions and ensure on‑time content development.
• Accelerate on digital activations, online brand visibility and sell‑out development

People Management

• Manage a team of 4 office members (across retail & training functions) & retail frontline staff
• Motivate & engage the team with mindset to deliver results &performance
• Develop key profiles within the team thru proper career pathway planning& training developmental plan

WHO YOU ARE

• At least 7-8 years of experience preferably within the beauty industry
• Entrepreneurial with strong business acumen and result‑oriented
• Strong negotiation, analytical skills and numerically savvy
• Have prior regional experience and knowledge of Korea/Hong Kong, Macau/SEA markets with strong knowledge of retail operations
• Ability to work under pressure and commitment to deadlines
• Ability to adapt and be flexible to changing environment and business needs