Brand Manager

5G-Starlink Pte.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

5G-Starlink Pte. seeks a Brand Manager to lead marketing, PR, CRM, and retail execution in Singapore. You will craft plans across channels, manage CRM programs, and drive consumer activations to support sales targets.

The role combines strategic thinking with hands-on market engagement and a strong eye for beauty branding. You will oversee channel marketing, product launches, and budgeted P&L, collaborating with General Manager and sales teams.

Qualifications

• More than 2 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Experience in luxury beauty or consumer brand will be advantageous.
• Good business insights and strong business acumen.
• Excellent communication and presentation skills.
• Proven track sales record in a target driven environment.
• Strong people management experience with the ability to motivate, coach and develop people.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.

Responsibilities

• Be the key marketing liaison - develop and implement go-to-market channel marketing plan including promotions and consumer activations.
• Ensure timely and perfect execution of all marketing activations offline and online.
• Key role in new POS openings including boutiques and SIS.
• Analyse potential partner relationships for product range, positioning, pricing and promotions.
• Communicate effectively with channel partners to align and execute product and trade marketing objectives.
• Deepen channel customer development through CRM program activations.
• Consolidate post-campaign reports and provide sales results and ROI for management.
• Forecasting and sampling management for product launches and trade activities.
• Manage product registrations in Singapore to ensure timely processing.
• Conduct market trend analysis and monitor competitors moves.
• Execute product launches and trade marketing activities per the Marketing Calendar.
• Track business and channel sales performance and develop action plans.
• Implement Door-by-Door Marketing plan (CRM, events and promotions).
• Budget management and full P&L responsibility.

Skills

Brand management

Marketing experience

P&L understanding

Analytical skills

Communication skills

Sales track record

People management

Project management

Time management

Passion for beauty

Job description

The Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brands guidelines to support and achieve the sales plan. Together with the General Manager, this role will oversee, orchestrate and execute the brands CRM, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.

You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems and find innovative solutions for the broader market.

You will be fully responsible for driving all marketing planning and all communications, activations of the brand within Singapore. To succeed in this role, the candidate is a strong marketing professional with a clear understanding of consumer marketing in the channel, and the communications and media landscape across Singapore, with a high sensitivity to beauty. The ideal candidate also has retail/commercial experience, and has past experience managing a full brand P&L. A strong knowledge of CRM strategy and analytics will be an added advantage.

The ideal candidate is entrepreneurial & independent, possesses the ability to think strategically and analytically, and is personable.

Principal Accountabilities/ Scope:

Channel & Retail Marketing

• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Key Role in new POS openings including boutiques and SIS
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation
• Deepen channel customer development through CRM program activations

Product Management

• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Singapore to ensure timely registration.
• Conduct market trend analysis, monitor competitors moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
• Budget Management: Responsible for full P&L

Customer Relationship Marketing (CRM)

• Defines the Brands local CRM campaign priorities
• Ensures that customer segmentation remain up to date and relevant for each campaign
• Develops relevant and engaging brand communications behind the right product mix
• Master, improve and maximize the usage of customers information (purchase history) in developing relevant marketing program. Defines & executes CRM analytics.
• Strategize, develop and execute CRM programs for the brand.
• Evaluates CRM campaigns against target KPIs and shares learnings

Requirements

• More than 2 years of brand management and/or marketing experience in beauty and/or FMCG industry.
• Experience in luxury beauty or consumer brand will be advantageous.
• Good business insights to the industry and strong business acumen.
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit.
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills.
• Proven track sales record in a target driven environment.
• Strong people management experience with the ability to motivate, inspire, coach and develop people.
• Meticulous with a strong analytical mind.
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability.
• Have a keen interest, a good eye and passion for beauty.