Trade Marketing Executive – K-Beauty (Retail, POSM & Events)

INTERNATIONAL BRANDS DISTRIBUTION PTE. LTD.; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

INTERNATIONAL BRANDS DISTRIBUTION PTE. LTD. is seeking a hands-on Trade Marketing professional in Singapore to support channel sales. You will plan, coordinate, and execute retail displays, POSM, roadshows and product launches from your desk to on-site setups.

You’ll work with a remote designer, manage vendors, and ensure retailer specs and brand guidelines are met. This role blends desk work with field installations and some weekend events.

Qualifications

• Minimum 2 years in trade marketing, VMD, POSM, retail display or events.
• Experience running real setups or installations, not just coordinating via email.
• Strong visual eye with ability to sketch or brief a designer clearly.

Responsibilities

• Develop display, gondola and POSM concepts with our remote designer, from rough idea to final artwork.
• Brief clearly, give sharp feedback, and ensure artwork meets retailer specs and brand guidelines.
• Manage vendors from quotation to production and installation.
• Attend installations and check that displays go up as planned.
• Visit stores regularly to check execution and flag issues to the Channel team.
• Plan and run roadshows, pop-ups and product launches.
• Handle logistics: manpower, stock, materials, timelines and on‑the‑day setup.
• Be on‑site to set up and run events, including some evenings and weekends.
• Own the trade marketing calendar and keep projects on schedule.
• Get quotes, track budgets and report progress to the Channel Lead and Sales.
• Guide interns when needed.
• Coordinate product seeding and influencer sample logistics for in-store activations
• Outreach to influencers for Trade Marketing related activations

Skills

Trade marketing

POSM

Retail display

Events coordination

Vendor management

Visual sketching

Tools

Canva

Illustrator

Photoshop

Job description

We bring Korea’s top beauty brands to Singapore shelves: Beauty of Joseon, Tirtir, Celimax, Centellian24, HOH, TCFS and more. We’re a team of 50 across Korea, Singapore, Malaysia and the Philippines.

About the role

This role sits in our Channel team and reports to the Channel Lead. Your work directly supports sales: getting our brands seen, displayed well and launched properly in retailers like Watsons and Guardian.

It’s office-based, but hands‑on. You’ll plan and coordinate from your desk, work closely with our remote designer to create displays and POSM, and get out to stores and events for setups and checks.

What you’ll do

Retail displays & POSM

• Develop display, gondola and POSM concepts with our remote designer, from rough idea to final artwork.

• Brief clearly, give sharp feedback, and make sure artwork meets retailer specs and brand guidelines.

• Manage vendors from quotation to production and installation.

• Attend installations and check that displays go up as planned.

• Visit stores regularly to check execution and flag issues to the Channel team.

Events & activations

• Plan and run roadshows, pop-ups and product launches.

• Handle logistics: manpower, stock, materials, timelines and on‑the‑day setup.

• Be on‑site to set up and run events, including some evenings and weekends.

Project & budget management

• Own the trade marketing calendar and keep projects on schedule.

• Get quotes, track budgets and report progress to the Channel Lead and Sales.

• Guide interns when needed.

Brand support (smaller part of the role)

• Coordinate product seeding and influencer sample logistics for in-store activations
  
• Outreach to influencers for Trade Marketing related activations
  

You’ll fit if you

• Have 2+ years in trade marketing, VMD, POSM, retail display or events.

• Have run real setups or installations, not just coordinated them over email.

• Have a good visual eye: you can sketch or mock up an idea and brief a designer clearly.

• Are organised enough to juggle several projects, vendors and deadlines at once.

• Like a mix of desk work and being out in stores and at events.

Nice to have

• Beauty, cosmetics, FMCG or Singapore retail experience.

• Basic Canva, Illustrator or Photoshop skills.