Trade Marketing Manager

DFI Retail Group; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

DFI Retail Group in Singapore is seeking a Trade Marketing Manager to own planning, execution, and optimisation of all trade marketing activities. You will oversee promotion calendars, store communications, category programmes, and new store openings to drive sales growth and a consistent brand experience.

The ideal candidate is highly organised, detail‑oriented, and skilled at managing multiple stakeholders in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in trade/customer marketing, retail marketing, or brand management (FMCG or retail preferred).
• Strong understanding of retail operations, POSM production, visual merchandising, and retail operations.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong stakeholder management across merchandising, operations, partnerships, and external agencies.
• Data-driven mindset with ability to translate insights into actions.
• Excellent communication and presentation skills.
• Comfortable working in a fast-paced, high-volume retail environment.

Responsibilities

• Lead the planning and execution of the 12-month promotion calendar, including monthly and weekly campaigns.
• Collaborate with Merchandising, Operations, and Marketing for timely and accurate promotional rollout.
• Monitor campaign performance and drive continuous improvement based on insights.

Skills

Trade marketing

Retail marketing

Category marketing

POSM production

Stakeholder management

Project management

Data-driven mindset

Communication skills

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

The Trade Marketing Manager will be responsible for driving customer engagement, promotional effectiveness, and trade marketing excellence. This role owns the planning, execution, and optimisation of all trade marketing activities—including promotion calendars, store communication touchpoints, partnerships, category programmes, and new store openings—to deliver sales growth and a consistent brand experience.

The ideal candidate is highly organised, detail-oriented, and skilled at managing multiple stakeholders in a fast-paced retail environment

Main Duties and Responsibilities

- Trade Promotion & Campaign Planning

• Lead the planning and execution of the 12-month promotion calendar, including monthly and weekly campaigns.
• Work closely with Merchandising, Operations, and Marketing teams to ensure timely and accurate promotional rollout.
• Monitor campaign performance and drive continuous improvement based on insights and learnings.

- In-Store Communication (POSM)

• Own all customer and promotional communication across all stores.
• Manage all in-store communication touchpoints, including:
• Tourist picks
• Shelf talkers
• Stack posters
• Other retail communication materials
• Ensure consistency, accuracy, and brand alignment across every store.

- Category Marketing Support

• Support category/ commercial teams with:
• Health & pharmacist communications
• Beauty and Personal Care category initiatives, including execution of “New & Trending” products and themes
• Ensure that category priorities are clearly translated into compelling customer-facing touchpoints.

- Store Visuals & Retail Execution

• Oversee store visual execution, including store refresh and refit initiatives.
• Ensure that visual standards are consistently delivered across all stores.
• Partner with Operations to audit store execution and resolve communication gaps.

- Store Openings

• Lead new store opening communication and marketing support, ensuring a strong customer-first launch experience.
• Develop opening kits, promotional materials, and store-specific activation plans.

- Atrium & Thematic Activations

• Lead support and communication for atrium/thematic events, ensuring alignment across teams and seamless execution in high-traffic retail spaces.
• Commercial mindset – understands retail dynamics and what drives store performance.
• Operational excellence – ensures flawless and timely execution across 120+ stores.
• Customer-first thinking – designs communications that are clear, engaging, and effective.
• Collaboration and influence – works seamlessly with cross-functional teams.
• Agility and resilience – thrives under pressure and adapts to constant retail changes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in trade/ customer marketing, retail marketing, or brand management (FMCG or retail experience preferred).
• Strong understanding of retail operations, POSM production, visual merchandising and retail operations.
• Excellent project management, skills with the ability to manage multiple campaigns simultaneously.
• Strong stakeholder management across merchandising, operations, partnerships, and external agencies.
• Data-driven mindset with an ability to translate insights into actions.
• Excellent communication and presentation skills.
• Comfortable working in a fast-paced, high-volume retail environment.