MARKETING MANAGER

Vertex Automobile Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Vertex Automobile Pte Ltd in Singapore is seeking a Marketing professional to plan, develop and execute marketing strategies, new product launches, and drive the Marketing Calendar with timely execution and budget oversight.

The role involves managing marketing, advertising, social media, events, content creation across channels, building brand awareness through alliances, CRM strategies, media relations, and delivering data-driven reports to management.

Qualifications

• 3-5 years marketing experience in automobile industry preferred.
• Degree/Diploma holder preferably in Marketing / Mass Communication / Business Administration.
• Proficient in design and content tools such as Canva, Adobe Photoshop, Illustrator or equivalent platforms.
• Excellent commercial orientation, analytical and communication skills.
• Creative and innovative marketing approaches.
• Valid class 3 driving license.

Responsibilities

• Plan, develop and execute marketing strategies, new product launches, budget and drive prospecting activities and making sure timely execution of overall Marketing Calendar.
• Manage marketing, advertising, social media strategies, events & sales promotional activities to expand and strengthen sales.
• Oversee the creation of marketing content, including digital assets, brochures, promotional materials and advertising campaigns across multiple channels. Ensuring messaging and creatives are consistent with brand identity.
• Present realistic market research on market demands, trends; create strategic marketing and sales plans, proposal to management and action plans approach to market, and follow-up sales & marketing reports
• Build brand awareness and desirability through key alliances, sponsorships and prospecting activities
• Drive CRM strategies to improve walk-ins, understand customer and prospect demographics
• Manage press relations and pitch stories to maximize media coverage
• Build strategic relationships and partner with key industry players, media, agencies, influencer and vendors
• Monitor and analyze marketing campaign performance to ensure marketing goals are achieved
• Prepare and monitor the marketing budget on a quarterly and annual basis. Meet company’s sales & profitability targets, objectives and deadline.

Skills

Marketing expertise

Analytical skills

Strong communication

Education

Degree/Diploma in Marketing, Mass Communication or Business Administration

Tools

Canva

Adobe Photoshop

Illustrator

Job description

Responsibilities: -

• Plan, develop and execute marketing strategies, new product launches, budget and drive prospecting activities and making sure timely execution of overall Marketing Calendar.

• Manage marketing, advertising, social media strategies, events & sales promotional activities to expand and strengthen sales

• Oversee the creation of marketing content, including digital assets, brochures, promotional materials and advertising campaigns across multiple channels. Ensuring messaging and creatives are consistent with brand identity.

• Present realistic market research on market demands, trends; create strategic marketing and sales plans, proposal to management and action plans approach to market, and follow-up sales & marketing reports

• Build brand awareness and desirability through key alliances, sponsorships and prospecting activities

• Drive CRM strategies to improve walk-ins, understand customer and prospect demographics

• Manage press relations and pitch stories to maximize media coverage

• Build strategic relationships and partner with key industry players, media, agencies, influencer and vendors

• Monitor and analyze marketing campaign performance to ensure marketing goals are achieved

• Prepare and monitor the marketing budget on a quarterly and annual basis. Meet company’s sales & profitability targets, objectives and deadline.

Requirements: -

• 3-5 years marketing experience in automobile industry preferred

• Degree/Diploma holder preferably in Marketing / Mass Communication / Business Administration

• Proficient in design and content tools such as Canva, Adobe Photoshop, Illustrator or equivalent platforms.

• Excellent commercial orientation, analytical and communication skills

• Creative and innovative marketing approaches

• Valid class 3 driving license