Marketing Manager (Automotive)

Private Advertiser; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Private Advertiser in Singapore is seeking a senior marketing leader to drive the launch of a Chinese EV luxury brand and oversee all marketing strategy, budgeting, and campaigns. You will orchestrate multi-channel initiatives, build strategic partnerships, and optimize lead generation to sustain showroom walk-ins and test drives.

The role requires a track record in premium automotive or Chinese-brand marketing, strong digital expertise, and exceptional communication skills.

Qualifications

• Minimum 5 years of marketing experience in a fast-paced retail environment.
• Experience with premium automotive brands or Chinese brands is a plus.
• Proven track record in B2C marketing campaigns.
• Strong knowledge of digital marketing and emerging technologies.
• Creative and innovative with out-of-the-box approaches to marketing.
• Excellent presentation and communication skills.
• Must possess a valid Class 3 driving license.

Responsibilities

• Lead the launch of a new Chinese EV luxury brand.
• Manage overall marketing strategy, including budgeting, and execution.
• Plan and execute new product launches aligned with brand strategies.
• Implement integrated marketing campaigns across channels.
• Identify and manage strategic partnerships to support growth.
• Monitor lead generation and optimize walk-ins and test drives.
• Drive CRM initiatives to boost customer engagement and retention.
• Manage media communications and coordinate test drive events.
• Ensure retail/showroom complies with corporate identity and brand guidelines.
• Oversee showroom operations.
• Prepare marketing performance reports with insights and recommendations.

Skills

Brand marketing

Digital marketing

CRM & retention

Strategic partnerships

Lead generation

Presentations

Communication

Education

Bachelor's degree

Tools

CRM software

Marketing automation

Job description

Key Responsibilities

• Lead the launch of a new Chinese EV luxury brand.
• Manage overall marketing strategy, including budgeting, and execution.
• Plan and execute new product launches in alignment with brand strategies.
• Implement integrated marketing campaigns across multiple channels.
• Identify and manage strategic partnerships to support business growth.
• Monitor lead generation performance and implement timely tactical initiatives to maintain consistent walk-ins and test drive conversions.
• Drive CRM initiatives to enhance customer engagement and retention
• Manage media communications, relations and coordination of test drive events to maximize coverage.
• Ensure retail and showroom environments comply with corporate identity standards and brand guidelines.
• Oversee showroom operations.
• Prepare marketing performance reports and provide insights and recommendations.

Qualifications / Professional Certifications / Skills Required

• Minimum Degree qualifications with 5 years of marketing experience in a fast-paced retail environment
• Prior experience with premium automotive brands or Chinese brands will be an added advantage
• Proven track record of B2C marketing with successful development and execution of marketing campaigns
• Strong knowledge of digital marketing with a passion for emerging technologies
• Creative and innovative, with out-of-the-box approaches to marketing
• Excellent presentation and communication skills
• Possess a valid Class 3 driving license