Marketing Manager

HAVE FUN BUGIS PLUS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

HAVE FUN BUGIS PLUS PTE. LTD. in Singapore seeks an experienced Marketing Manager to lead and execute integrated marketing strategies that drive business growth.

You will plan digital campaigns across social media, content, email, and online Ads, while ensuring consistent brand messaging and strong market insights. The ideal candidate holds a Marketing/Business/Communications degree with 3-5 years of marketing experience, including leadership.

Qualifications

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3-5 years of relevant marketing experience, preferably in a managerial or supervisory role.
• Strong knowledge of digital marketing, social media, content creation, advertising, and campaign management.
• Experience in developing and implementing marketing strategies and campaigns.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Good understanding of market research, customer behaviour, and competitor analysis.
• Strong communication, presentation, and interpersonal skills.
• Proficient in Microsoft Office and familiar with common digital marketing tools and platforms.
• Creative, proactive, results-oriented, and able to work independently as well as in a team.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and execute integrated marketing strategies and campaigns to achieve business and revenue objectives.
• Plan and manage digital marketing activities, including social media, content marketing, email marketing, and online advertising.
• Oversee the company's brand positioning, messaging, and marketing materials to ensure consistency across all channels.
• Conduct market research and monitor industry trends, competitor activities, and customer preferences.
• Plan and coordinate marketing campaigns, events, promotions, and partnerships.
• Manage external agencies, vendors, media partners, and other marketing-related suppliers.
• Develop and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Monitor campaign performance and prepare regular reports on key marketing metrics and results.
• Work closely with the Business Development, Sales, Operations, and other internal teams to support business growth.
• Identify new marketing opportunities and recommend initiatives to increase brand awareness, customer engagement, and sales.
• Lead and mentor the marketing team, providing guidance and ensuring timely delivery of projects.
• Perform other duties and ad-hoc projects as assigned by management.

Skills

Digital marketing

Social media

Content creation

Advertising

Campaign management

Project management

Communication

Leadership

Data-driven

Education

Marketing/Business/Communications degree

Tools

Microsoft Office

Digital marketing tools

Job description

Key Responsibilities

• Develop and execute integrated marketing strategies and campaigns to achieve business and revenue objectives.
• Plan and manage digital marketing activities, including social media, content marketing, email marketing, and online advertising.
• Oversee the company's brand positioning, messaging, and marketing materials to ensure consistency across all channels.
• Conduct market research and monitor industry trends, competitor activities, and customer preferences.
• Plan and coordinate marketing campaigns, events, promotions, and partnerships.
• Manage external agencies, vendors, media partners, and other marketing-related suppliers.
• Develop and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Monitor campaign performance and prepare regular reports on key marketing metrics and results.
• Work closely with the Business Development, Sales, Operations, and other internal teams to support business growth.
• Identify new marketing opportunities and recommend initiatives to increase brand awareness, customer engagement, and sales.
• Lead and mentor the marketing team, providing guidance and ensuring timely delivery of projects.
• Perform other duties and ad-hoc projects as assigned by management.

Requirements

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3-5 years of relevant marketing experience , preferably with experience in a managerial or supervisory role.
• Strong knowledge of digital marketing, social media, content creation, advertising, and campaign management.
• Experience in developing and implementing marketing strategies and campaigns.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Good understanding of market research, customer behaviour, and competitor analysis.
• Strong communication, presentation, and interpersonal skills.
• Proficient in Microsoft Office and familiar with common digital marketing tools and platforms.
• Creative, proactive, results-oriented, and able to work independently as well as in a team.
• Strong analytical and problem-solving skills.

Ideal Candidate Profile

• A strategic and hands-on marketer who can develop marketing plans and also execute campaigns from start to finish.
• Strong commercial awareness with a focus on generating measurable business results.
• Creative thinker who can develop engaging campaigns, content, and promotional ideas.
• Confident in managing external partners and collaborating with different internal departments.
• Data-driven and able to use marketing performance insights to improve campaigns and decision-making.
• Strong leadership skills with the ability to motivate and develop team members.
• Adaptable, proactive, and comfortable working in a fast-paced environment.
• Demonstrates ownership, accountability, and a strong sense of initiative.