Marketing Director

DOITWELL PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

DOITWELL PTE. LTD. is seeking a senior marketing leader to develop and execute a comprehensive strategy aligned with business goals.

You will set long-term brand vision, drive market penetration, and oversee cross-channel campaigns across digital, print, media, and events. The role requires directing market research, leveraging data analytics to shape go-to-market plans, and mentoring a high-performing marketing team.

Responsibilities

• Develop and lead the overall marketing strategy aligned with company goals and market dynamics.
• Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.
• Lead brand innovation and repositioning efforts when necessary.
• Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.
• Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).
• Direct market research initiatives to understand customer needs, market trends, and competitive positioning.
• Use insights and data analytics to inform strategy, product development, and go-to-market plans.
• Build, lead, and mentor a high-performing marketing team.
• Set performance objectives and guide career development of team members.
• Develop and manage the marketing department budget.
• Allocate resources effectively to maximize ROI on campaigns and initiatives.
• Ensure data-driven decision-making and effective marketing measurement.
• Serve as the company’s brand ambassador at public events, media appearances, and industry forums.

Job description

-Develop and lead the overall marketing strategy aligned with company goals and market dynamics.

-Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.

-Lead brand innovation and repositioning efforts when necessary.

-Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.

-Ensure effective cross-channel marketing coordination (digital, social, traditional, and experiential).

-Direct market research initiatives to understand customer needs, market trends, and competitive positioning.

-Use insights and data analytics to inform strategy, product development, and go-to-market plans.

-Build, lead, and mentor a high-performing marketing team.

-Set performance objectives and guide career development of team members.

-Develop and manage the marketing department budget.

-Allocate resources effectively to maximize ROI on campaigns and initiatives.

-Ensure data-driven decision-making and effective marketing measurement.

-Serve as the company’s brand ambassador at public events, media appearances, and industry forums.